Service Franchising Announces Nation's Premier Auto Care Brand: iShine Express Car Wash & Detail™

Dec 12, 2013, 09:38 ET from Service Franchising, Inc.

SUGAR LAND, Texas, Dec. 12, 2013 /PRNewswire/ -- Service Franchising, Inc., headquartered in Sugar Land, Texas, today announced expansion of its brand, iShine Express Car Wash & Detail™, offering the nation's newest and most comprehensive premier auto care solution.


Following the success of its flagship store in southwest Houston, Texas, the iShine™ brand is expanding rapidly, with additional locations currently under construction and development in Houston, San Antonio, Dallas/Forth Worth, Texas, as well as South Florida, Atlanta, Georgia, and Chicago, Illinois. 

"We established the iShine™ concept on the basic premise that consumers want a clean, dry, shiny car when they exit the tunnel, and that they expect better value at all service levels, from basic wash through 'show-room new' detailing," said Dan Bertoni, Chief Executive Officer for Service Franchising/iShine™.  "Since the grand opening of our first store, this simple premise has proven to be spot-on."

"In building 'a better mouse trap' for the auto care industry, we have been laser-focused on making the iShine™ franchise serve all generations, with particular attention to today's active lifestyles.  Our model offers shorter wait times, and multiple service level options,' said Jaron Stone, Chief Operating Officer for iShine™.  "Our eco-friendly, dual-tunnel concept is particularly adept at exceeding the expectations of today's consumers."

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About Service Franchising, Inc.
Service Franchising, Inc. developed the upscale car wash and detail concept trademarked as iShine Express Car Wash & Detail™.  It's dual-tunnel design, housed in aesthetically pleasing structures with arched roofs/shade canopies and fine finishes in lobbies/waiting areas, makes the iShine™ brand a suitable fit for both urban and suburban developments.  The iShine™ value-proposition includes extremely low cost self-serve options through show-room new detailing packages.  The principals of Service Franchising, Inc. have deep experience in multiple business disciplines, as both franchisors and franchisees in other industries.  They founded Service Franchising, Inc. to put this brain trust to work, initially launching the iShine™ brand, with future expansion planned for establishment of ancillary brands that support the auto care industry.

Contact: Glen Sloan
Office (855) 322-1111
Cell (678) 234-8305

SOURCE Service Franchising, Inc.