ServiceCEO Appoints Two New Board Members

Mark Portu and Mike Torto Add Leadership and M&A Expertise to Field Service Management Software Provider's Board of Directors

Jun 14, 2010, 09:15 ET from ServiceCEO

BOSTON, June 14 /PRNewswire/ -- ServiceCEO, a leading provider of field service management software, today announced that Mark Portu and Mike Torto, both seasoned technology business executives, have joined the company's board of directors.

A seasoned board member and career entrepreneur, Mark Portu has been involved with the development and operation of highly successful technology companies for more than 20 years and is currently President and COO of Trade Wings. He has led or managed the acquisition and integration of 15 software and service companies valued at more than $1 billion. He has served as an independent board director for eCopy prior to its acquisition by Nuance, as President and CEO of The FeedRoom, and as Senior Vice President of Corporate Development at Open Text Corporation. Portu co-founded TierTwo Systems which was acquired by Open Text and Curo Technology which was acquired by Frame Technology and then by Adobe.

Mike Torto brings 20+ years of leadership experience in the software industry and is currently President and CEO of rPath. Previously, Torto held CEO positions at companies including Centive and InCert Software, leading both through successful acquisitions, and Swan International, which he led to a European IPO. He has also held executive-level marketing roles at Interleaf, Intersolv and AICorp.

"As ServiceCEO evolves from a traditional software company into a popular software-as-a-service (SaaS) provider, we rely greatly on the strategic insight and business acumen of our board of directors," said Jim Triandiflou, CEO of ServiceCEO. "Mark and Mike each bring to the table invaluable and extensive experience that will help drive ServiceCEO's growth and reputation as the dominant field service management software provider."

About ServiceCEO

ServiceCEO (formerly known as Insight Direct) is the leading provider of software solutions that help small and mid-size (SMB) field service companies work more efficiently, sell more jobs, improve customer service and get paid faster. ServiceCEO Web Edition (formerly known as VaZing) is a low-investment, easy-to-use, web-based solution for scheduling, billing, estimating, and marketing. ServiceCEO Office Edition is a fully-featured solution for managing every aspect of business operations – including CRM, scheduling, dispatching, inventory management and accounting. Founded in 1997, ServiceCEO has over 6,000 customers in 28 countries. For more information, please visit and Join us on Twitter, Facebook, YouTube and LinkedIn.

Media Contact

Samantha McGarry, ServiceCEO

Tel: 857.207.3417