NEW YORK, April 25, 2011 /PRNewswire/ -- ServiceMagic, an operating business of IAC (NASDAQ: IACI) announced today that Chris Terrill has been appointed CEO of ServiceMagic, Inc. Craig Smith has been named President of ServiceMagic and CEO of ServiceMagic International. ServiceMagic co-founders Rodney Rice and Michael Beaudoin will continue to serve as Co-Chairmen of ServiceMagic.
Mr. Terrill previously served as the Chief Marketing Officer and Executive Vice President of Ecommerce at Nutrisystem.com. As CEO of ServiceMagic he will be responsible for developing and implementing the company's strategic growth initiatives and overseeing all day-to-day operations for the domestic business.
"As ServiceMagic continues to grow, we are going to increase our focus on building the brand and driving product innovation through an increasingly social and mobile centric lens. Additionally, through the right leadership, we are going to increase our international growth in the coming years," said Rodney Rice, co-founder of ServiceMagic. "We are very excited to have Chris joining the team. He not only has the strong brand marketing experience we need, but he also has a track record of driving product innovation, which will make him a great asset for ServiceMagic's next phase of development. With the addition of Chris, we're also excited to gain Craig's leadership over our international growth as it is a perfect fit given the depth and breadth of his knowledge of the ServiceMagic business."
"ServiceMagic has a dominant position in the growing local services space, reaching over 5 million consumers per year and having built a network of over 85,000 local service businesses. The value proposition is incredibly strong for both consumer and service professional," said Terrill. "I am excited to work with the incredible team at ServiceMagic to propel the business into its next phase of growth and product innovation."
Craig Smith has been with ServiceMagic since 2000, most recently serving as CEO of ServiceMagic's domestic business. With Mr. Terrill's arrival, Craig will take on the role of CEO of ServiceMagic International and be responsible for driving strategy and operations in ServiceMagic's existing international markets, the UK and France, while seeking out new markets abroad. Craig will also be assuming the role of President for ServiceMagic domestically and manage ServiceMagic's domestic sales and operations.
While at Nutrisystem.com, Terrill was responsible for all Marketing and Ecommerce for the $500M+ revenue company and leader in the direct to consumer weight management space. Prior to this, Terrill served as the SVP of Ecommerce for Nutrisystem.com. Before joining Nutrisystem.com Terrill ran the Marketing and Product teams for Blockbuster Inc.'s online unit. Prior to this, Terrill served as a VP at Match.com, also an IAC business, where he developed and launched new online brands, including Chemistry.com.
IAC operates more than 50 leading and diversified Internet businesses across 30 countries... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at www.iac.com.
About ServiceMagic®, Inc
ServiceMagic is the nation's leading website connecting consumers with prescreened, customer-rated service professionals. Headquartered in Golden, Colorado, ServiceMagic was recently named Colorado Technology Company of the Year and draws nearly four million unique visitors to its website each month. ServiceMagic is an operating business of IAC.