Announces Strategic Advertising Partnership

Alliance Mirrors Trend: Online Dating Leads to One-Quarter of Today's Marriages

Jan 29, 2013, 10:02 ET from

HOUSTON, Jan. 29, 2013 /PRNewswire/ -- Marriage-minded online dating site announced today the launch of a new strategic advertising partnership with Helzberg Diamonds®, an American Gem Society (AGS) jeweler focused on wedding jewelry and known for quality, value, the customer experience and highly trained associates. The alliance underscores a major social shift. Trending research indicates that in 2013 one in every four marriages will take place between a bride and groom who initially met online.

"Modern couples are finding true love online, and the behavior is even more main stream now than ever before," said Bradley Boyd, founder and CEO of "Through this new partnership with Helzberg Diamonds, we will encourage the many people who find their one true love via our site to mark the milestone of their marriage in a beautiful, timeless way — with the help of Helzberg Diamonds jewelry."

As interest in online dating continues to grow, this affiliation gives both organizations the opportunity to further build relationships with people who are approaching marriage.

"Just like is committed to helping people find their perfect match, Helzberg is committed to helping them find the perfect piece of jewelry to celebrate their true love," said Boyd.

The partnership marks the first time an online dating site has partnered with a traditional brick-and-mortar jewelry retailer. To celebrate, Boyd is organizing a nation-wide press tour. He'll make himself available to members of the media to offer his perspective on recent trends in online dating, why the stigma is gone and give advice on ways your audience can find their best match. Contact him to schedule an interview.


Set for Marriage is an online community of like-minded singles looking for serious relationships that will hopefully turn into marriages. Founded in 2009, has grown to serve thousands of its members in 34 countries. Set for Marriage is the worldwide online hub for singles who are seeking the real thing.

About Helzberg Diamonds

Helzberg Diamonds®, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its history of offering exceptional value, a superior customer experience and a broad selection of quality jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc. family of companies. For the locations nearest you, call 1-800-HELZBERG (800-435-9234) or visit