Sex toys market to grow by USD 21,046.4 million between 2022 and 2027; APAC to account for 38% of the market growth - Technavio

NEW YORK, April 17, 2023 /PRNewswire/ -- The "Sex Toys Market by Distribution Channel, Product, and Geography - Forecast and Analysis 2023-2027" report has been added to Technavio's offering. The sex toys market is estimated to grow by USD 21,046.4 million between 2022 and 2027, growing at a CAGR of 11.18% during the forecast period. APAC will account for 38% of the market growth during the forecast period. The growth of the regional market will be driven by various factors, including the growing regional supply chain network, rising product demand from Western countries, and innovative product development by vendors. In addition, increased availability and awareness of sex toys, the proliferation of sex toy stores, and changing people's perception toward the use of sex toys contribute to the growth of the regional market. For Comprehensive details on the market size for the historic period (2017 to 2021) and the forecast period (2023-2027) - View the Sample report

Vendor Landscape

The global sex toys market is fragmented due to the presence of many regional and international players. Vendors are expanding their product offerings with new variants of their products. Some vendors are focusing on the R&D of new products with multifunctional benefits using natural ingredients. They are expanding the sales of sex toys by launching their products on online platforms. In addition, a few vendors and government organizations are trying to increase awareness of sexual health among end-users through various sexual wellness initiatives. Some of the key vendors covered in the report include:

• Adam and Eve Stores - The company offers sex toys such as sex dolls.
• Bad Dragon Enterprises Inc. - The company offers sex toys such as Seraphina, Delmar, and Habu.
• Beate Uhse Group BV - The company offers sex toys such as Vibrator, Dildos, and Strap On.
• Church and Dwight Co. Inc. - The company offers sex toys such as Trojan Tandem, and Trojan Power Wand.
• Cliq Ltd.
• BMS Factory
• Doc Johnson Enterprises
• JIMMYJANE
• LELOi AB
• Luvu Brands Inc.
• Pipedream Products LLC
• Reckitt Benckiser Group PLC
• Rocks Off Ltd.
• Tantus Inc.
• TENGA Co. Ltd.
• The Aneros Co.
• VIBRATEX Inc.
• WOW Tech International GmbH

The report provides a full list of key vendors, their strategies, and the latest developments. Buy Now

Market Dynamics

Major Drivers

The market is driven by the growing demand for remote-controlled sex toys. Changing consumer demands have encouraged vendors to introduce sex toys with additional features to improve customer experience. They are incorporating advanced features, such as Bluetooth and Wi-Fi connectivity, in sex toys. These toys can be operated using a remote controller from both short and long distances. Long-distance remote-controlled sex toys are operated mostly with the help of the internet and vendors have introduced apps to control such toys. For instance, We-vibe offers the Sync remote-control sex toy. It can be controlled from both short and long distances. It also comes with a push-button control via the We-Connect app, which frees up the user's hands during usage. The introduction of such advanced sex toys will drive the growth of the market during the forecast period.

Key Trends

The growing awareness of the health benefits of using sex toys is the key trend in the market. People are becoming more aware of the various benefits of using sex toys. For example, in women, the use of sex toys post-gynecological surgery or child birth maintains the flexibility of the vaginal tissue. It prevents vaginal dryness, which could lead to painful sex. Sex toys such as vibrators can also be used to treat the involuntary contraction of muscles around the opening of the vagina. Similarly, in men, sex toys help in reducing stress and anxiety, as the release of endorphins in the body can block pain. The increasing awareness of such benefits is fostering the growth of the market in focus.

Drivers and trends have an impact on market dynamics and business. Find out this in detail. Get a sample report now!

Company Profiles

The sex toys market report includes information on the product launches, sustainability, and prospects of leading vendors including Adam and Eve Stores, Bad Dragon Enterprises Inc., Beate Uhse Group BV, BMS Factory, Church and Dwight Co. Inc., Cliq Ltd., Doc Johnson Enterprises, FUN FACTORY GmbH, JIMMYJANE, LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Pipedream Products LLC, Reckitt Benckiser Group PLC, Rocks Off Ltd., Tantus Inc., TENGA Co. Ltd., The Aneros Co., VIBRATEX Inc., and WOW Tech International GmbH.

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Competitive Analysis

The report includes competitive analysis, a proprietary tool to analyze and evaluate the position of companies based on their industry position score and market performance score. The competitive scenario categorizes companies based on various performance indicators. Some of the factors considered include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, and growth in market share, among others.

 Market Segmentation

• By distribution channel, the market is classified into online stores, retail outlets, and specialty stores.
• By product, the market is classified into adult vibrators, dildos, erection rings, sex dolls, and others.
• By Geography, the market is classified as North America, APAC, Europe, South America, and Middle East and Africa.

The market growth in the online stores segment will be significant over the forecast period. The consumer preference for purchasing sex toys online is high. Factors such as privacy during search and purchase, the scope for online chats and discussions, and the availability of product reviews drive the sales of sex toys through online stores. In addition, the increased penetration of the internet and smartphones, coupled with the convenience offered by e-commerce websites fuel the growth of the segment.

Related Reports:

The female sex toys market is estimated to grow at a CAGR of 13.24% between 2022 and 2027. The size of the market is forecast to increase by USD 20,787.22 million. The market is segmented by distribution channel (online stores, retail outlets, and specialty stores), type (vibrators, rubber penises, and others), and geography (APAC, Europe, North America, South America, and Middle East and Africa).

The sexual wellness market in the US is estimated to grow at a CAGR of 8.3% between 2022 and 2027. The size of the market is forecast to increase by USD 6,472.19 million. The market is segmented by distribution channel (offline and online, product (sex toys, condoms, erotic lingerie, personal lubricants, and others), and geography (APAC, North America, Europe, Middle East and Africa, and South America).

Browse through Technavio's Consumer Staples Market Reports

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global sex toys market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global sex toys market 2017 - 2021 ($ million)

• 4.2 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Online stores - Market size and forecast 2022-2027
• Exhibit 34: Chart on Online stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Online stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Online stores - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Online stores - Year-over-year growth 2022-2027 (%)

• 6.4 Retail outlets and specialty stores - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Retail outlets and specialty stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Retail outlets and specialty stores - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Retail outlets and specialty stores - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Retail outlets and specialty stores - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ million)
• Exhibit 43: Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 44: Chart on Product - Market share 2022-2027 (%)
• Exhibit 45: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 46: Chart on Comparison by Product
• Exhibit 47: Data Table on Comparison by Product

• 7.3 Adult vibrators - Market size and forecast 2022-2027
• Exhibit 48: Chart on Adult vibrators - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Data Table on Adult vibrators - Market size and forecast 2022-2027 ($ million)
• Exhibit 50: Chart on Adult vibrators - Year-over-year growth 2022-2027 (%)
• Exhibit 51: Data Table on Adult vibrators - Year-over-year growth 2022-2027 (%)

• 7.4 Dildos - Market size and forecast 2022-2027
• Exhibit 52: Chart on Dildos - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Data Table on Dildos - Market size and forecast 2022-2027 ($ million)
• Exhibit 54: Chart on Dildos - Year-over-year growth 2022-2027 (%)
• Exhibit 55: Data Table on Dildos - Year-over-year growth 2022-2027 (%)

• 7.5 Erection rings - Market size and forecast 2022-2027
• Exhibit 56: Chart on Erection rings - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Erection rings - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Erection rings - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Erection rings - Year-over-year growth 2022-2027 (%)

• 7.6 Sex dolls and others - Market size and forecast 2022-2027
• Exhibit 60: Chart on Sex dolls and others - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Sex dolls and others - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Sex dolls and others - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Sex dolls and others - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Product 
• Exhibit 64: Market opportunity by Product ($ million)
• Exhibit 65: Data Table on Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 APAC - Market size and forecast 2022-2027
• Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Mexico - Market size and forecast 2022-2027
• Exhibit 99: Chart on Mexico - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Mexico - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Mexico - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Mexico - Year-over-year growth 2022-2027 (%)

• 9.11 Russia - Market size and forecast 2022-2027
• Exhibit 103: Chart on Russia - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on Russia - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on Russia - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Russia - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ million)
• Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 Adam and Eve Stores 
• Exhibit 119: Adam and Eve Stores - Overview
• Exhibit 120: Adam and Eve Stores - Product / Service
• Exhibit 121: Adam and Eve Stores - Key offerings

• 12.4 Bad Dragon Enterprises Inc. 
• Exhibit 122: Bad Dragon Enterprises Inc. - Overview
• Exhibit 123: Bad Dragon Enterprises Inc. - Product / Service
• Exhibit 124: Bad Dragon Enterprises Inc. - Key offerings

• 12.5 Beate Uhse Group BV 
• Exhibit 125: Beate Uhse Group BV - Overview
• Exhibit 126: Beate Uhse Group BV - Product / Service
• Exhibit 127: Beate Uhse Group BV - Key offerings

• 12.6 BMS Factory 
• Exhibit 128: BMS Factory - Overview
• Exhibit 129: BMS Factory - Product / Service
• Exhibit 130: BMS Factory - Key offerings

• 12.7 Church and Dwight Co. Inc. 
• Exhibit 131: Church and Dwight Co. Inc. - Overview
• Exhibit 132: Church and Dwight Co. Inc. - Business segments
• Exhibit 133: Church and Dwight Co. Inc. - Key offerings
• Exhibit 134: Church and Dwight Co. Inc. - Segment focus

• 12.8 Cliq Ltd. 
• Exhibit 135: Cliq Ltd. - Overview
• Exhibit 136: Cliq Ltd. - Product / Service
• Exhibit 137: Cliq Ltd. - Key offerings

• 12.9 Doc Johnson Enterprises 
• Exhibit 138: Doc Johnson Enterprises - Overview
• Exhibit 139: Doc Johnson Enterprises - Product / Service
• Exhibit 140: Doc Johnson Enterprises - Key offerings

• 12.10 JIMMYJANE 
• Exhibit 141: JIMMYJANE - Overview
• Exhibit 142: JIMMYJANE - Product / Service
• Exhibit 143: JIMMYJANE - Key offerings

• 12.11 LELOi AB 
• Exhibit 144: LELOi AB - Overview
• Exhibit 145: LELOi AB - Product / Service
• Exhibit 146: LELOi AB - Key offerings

• 12.12 Luvu Brands Inc. 
• Exhibit 147: Luvu Brands Inc. - Overview
• Exhibit 148: Luvu Brands Inc. - Business segments
• Exhibit 149: Luvu Brands Inc. - Key offerings
• Exhibit 150: Luvu Brands Inc. - Segment focus

• 12.13 Reckitt Benckiser Group PLC 
• Exhibit 151: Reckitt Benckiser Group PLC - Overview
• Exhibit 152: Reckitt Benckiser Group PLC - Business segments
• Exhibit 153: Reckitt Benckiser Group PLC - Key offerings
• Exhibit 154: Reckitt Benckiser Group PLC - Segment focus

• 12.14 Tantus Inc. 
• Exhibit 155: Tantus Inc. - Overview
• Exhibit 156: Tantus Inc. - Product / Service
• Exhibit 157: Tantus Inc. - Key offerings

• 12.15 TENGA Co. Ltd. 
• Exhibit 158: TENGA Co. Ltd. - Overview
• Exhibit 159: TENGA Co. Ltd. - Product / Service
• Exhibit 160: TENGA Co. Ltd. - Key offerings

• 12.16 The Aneros Co. 
• Exhibit 161: The Aneros Co. - Overview
• Exhibit 162: The Aneros Co. - Product / Service
• Exhibit 163: The Aneros Co. - Key offerings

• 12.17 WOW Tech International GmbH 
• Exhibit 164: WOW Tech International GmbH - Overview
• Exhibit 165: WOW Tech International GmbH - Product / Service
• Exhibit 166: WOW Tech International GmbH - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 167: Inclusions checklist
• Exhibit 168: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 169: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 170: Research methodology
• Exhibit 171: Validation techniques employed for market sizing
• Exhibit 172: Information sources

• 13.5 List of abbreviations 
• Exhibit 173: List of abbreviations

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