Sexual Wellness Market size is set to grow by USD 42.02 billion from 2021 to 2026; the increasing number of sexual wellness initiatives and crowdfunding campaigns to drive the market - Technavio

NEW YORK, July 17, 2023 /PRNewswire/ -- The sexual wellness market size is estimated to grow by USD 42.02 billion from 2022 to 2027 at a CAGR of 10.97% according to Technavio.

Sexual wellness Market Insights -

• Vendors: 15+, Including Adam and Eve Stores, Bad Dragon Enterprises Inc., Bijoux Indiscrets SL, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, Good Clean Love Inc., Hot Octopuss Ltd., Karex Berhad, KESSEL medintim GmbH, LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Mayer Laboratories Inc., Okamoto Industries Inc., Panacea Biotec Ltd., Reckitt Benckiser Group PLC, TENGA Co. Ltd., The Aneros Co., and Veru Inc. among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Distribution Channel (Offline and Online), Product (Sex toys, Condoms and contraceptives, Erotic lingerie, Personal lubricants, and Others), and Geographic (North America, Europe, APAC, South America, and Middle East and Africa)

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Sexual wellness market - Customer Landscape

To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity
• For highlights on customer landscape analysis, download a sample!

Global Sexual wellness market - Vendor Insights

The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors, including Adam and Eve Stores, Bad Dragon Enterprises Inc., Bijoux Indiscrets SL, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, Good Clean Love Inc., Hot Octopuss Ltd., Karex Berhad, KESSEL medintim GmbH, LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Mayer Laboratories Inc., Okamoto Industries Inc., Panacea Biotec Ltd., Reckitt Benckiser Group PLC, TENGA Co. Ltd., The Aneros Co., and Veru Inc.

Sexual Wellness Market – Market Dynamics

Key Sexual Wellness Market Driver

The increasing number of sexual wellness initiatives and crowdfunding campaigns is one of the major factors driving the market growth. Initiatives are being implemented to promote awareness and emphasize the significance of sexual health. These efforts involve the use of sexual wellness products like erotic lingerie, condoms and contraceptives, and sex toys. Sexual health encompasses the prevention of diseases and the transmission of infections. Some vendors specializing in female sex toys are leveraging crowdfunding campaigns to introduce new iterations of their products. Additionally, Healthy Native Youth launched a sexual health program called Talking in Power in 2021, aimed at American Indian and Alaska Native (AI/AN) youth, which facilitates open conversations about sexual health between parents and youth. These initiatives, along with crowdfunding campaigns, have the potential to encourage the usage of sex toys and contribute to increased sales, thereby driving the growth of the global sexual wellness market.

Key Sexual Wellness Market Trend

The growing LGBT population is an emerging trend shaping market growth. In North America, the segment representing the LGBT community holds significant importance within the sexual wellness market, serving as the primary end-users for various products available in the market. These individuals are increasingly embracing sexual wellness products, including enhancement supplements, dildos, and lubricants, to enhance their sexual experiences. The convenience of purchasing these products through e-commerce websites plays a crucial role in their growing adoption. Furthermore, vendors are actively providing information and guidance through online forums and blogs, enabling the community to explore and purchase the desired products, consequently driving the demand. Additionally, vendors are offering services through online communities, facilitating users to share experiences, seek advice, and obtain support from peers as well as professionals such as sexologists, doctors, and therapists. Such factors are expected to drive market growth during the forecast period.

Key Sexual Wellness Market Challenge

The increase in side effects will be a major challenge hindering market growth. Consumers have growing concerns about the potential side effects associated with sexual wellness products. The materials and ingredients used, such as rubber, plastic, latex, and nitrile, undergo scrutiny as they come into direct contact with sensitive and intimate areas of the skin. For instance, sex toys manufactured with phthalates can cause side effects like numbness and irritation. Lubricants may contain chemical components that increase the risk of sexually transmitted diseases (STDs). The lack of stringent regulations governing sex toy manufacturing allows some manufacturers to overlook potential health implications. Additionally, manufacturers often label harmful materials as "For Novelty Use Only" to obtain easier approvals. As a result, consumers are questioning the safety of these products, leading to a negative perception and inhibition towards sexual wellness products, which can significantly impact their sales. This market analysis report provides comprehensive insights into upcoming trends and challenges that will have a significant impact on the market's growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Drivers, & Challenges have an impact on market dynamics and can impact businesses. Find some insights from a sample report!

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What are the key data covered in this Sexual Wellness Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the sexual wellness market between 2022 and 2026
• Precise estimation of the size of the sexual wellness market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the sexual wellness market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the sexual wellness market vendors

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Related Reports: 

The sexual wellness market in US is projected to increase by USD 6,472.19 million and the market size is estimated to grow at a CAGR of 8.3% between 2022 and 2027. This sexual wellness market in US report extensively covers market segmentation by Distribution Channel (offline and online), Product (sex toys, condoms, erotic lingerie, personal lubricants, and others), and End-user (men, women, and LGBT community). It also includes an in-depth analysis of drivers, trends, and challenges. 

The sexual enhancement supplements market size is estimated to grow at a CAGR of 10.58% between 2022 and 2027. The market size is forecast to increase by USD 835.06 million. This report extensively covers market segmentation by distribution channel (offline and online), product (male and female), and geography (North America, Europe, Asia, and the Rest of the World (ROW)). One of the key factors driving growth in the sexual enhancement supplements market is the availability of supplements in multiple dosage forms. 

Table of contents

1 Executive Summary

• 1.1 Market Overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2021 

• 3.4 Market outlook: Forecast for 2021-2026
• Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 18: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

• 5.1 Market segments 
• Exhibit 25: Chart on Distribution Channel - Market share 2021-2026 (%)
• Exhibit 26: Data Table on Distribution Channel - Market share 2021-2026 (%)

• 5.2 Comparison by Distribution Channel 
• Exhibit 27: Chart on Comparison by Distribution Channel
• Exhibit 28: Data Table on Comparison by Distribution Channel

• 5.3 Offline - Market size and forecast 2021-2026
• Exhibit 29: Chart on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 30: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
• Exhibit 31: Chart on Offline - Year-over-year growth 2021-2026 (%)
• Exhibit 32: Data Table on Offline - Year-over-year growth 2021-2026 (%)

• 5.4 Online - Market size and forecast 2021-2026
• Exhibit 33: Chart on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 34: Data Table on Online - Market size and forecast 2021-2026 ($ million)
• Exhibit 35: Chart on Online - Year-over-year growth 2021-2026 (%)
• Exhibit 36: Data Table on Online - Year-over-year growth 2021-2026 (%)

• 5.5 Market opportunity by Distribution Channel
• Exhibit 37: Market opportunity by Distribution Channel ($ million)

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 38: Chart on Product - Market share 2021-2026 (%)
• Exhibit 39: Data Table on Product - Market share 2021-2026 (%)

• 6.2 Comparison by Product 
• Exhibit 40: Chart on Comparison by Product
• Exhibit 41: Data Table on Comparison by Product

• 6.3 Sex toys - Market size and forecast 2021-2026
• Exhibit 42: Chart on Sex toys - Market size and forecast 2021-2026 ($ million)
• Exhibit 43: Data Table on Sex toys - Market size and forecast 2021-2026 ($ million)
• Exhibit 44: Chart on Sex toys - Year-over-year growth 2021-2026 (%)
• Exhibit 45: Data Table on Sex toys - Year-over-year growth 2021-2026 (%)

• 6.4 Condoms and contraceptives - Market size and forecast 2021-2026 
• Exhibit 46: Chart on Condoms and contraceptives - Market size and forecast 2021-2026 ($ million)
• Exhibit 47: Data Table on Condoms and contraceptives - Market size and forecast 2021-2026 ($ million)
• Exhibit 48: Chart on Condoms and contraceptives - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on Condoms and contraceptives - Year-over-year growth 2021-2026 (%)

• 6.5 Erotic lingerie - Market size and forecast 2021-2026
• Exhibit 50: Chart on Erotic lingerie - Market size and forecast 2021-2026 ($ million)
• Exhibit 51: Data Table on Erotic lingerie - Market size and forecast 2021-2026 ($ million)
• Exhibit 52: Chart on Erotic lingerie - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Erotic lingerie - Year-over-year growth 2021-2026 (%)

• 6.6 Personal lubricants - Market size and forecast 2021-2026 
• Exhibit 54: Chart on Personal lubricants - Market size and forecast 2021-2026 ($ million)
• Exhibit 55: Data Table on Personal lubricants - Market size and forecast 2021-2026 ($ million)
• Exhibit 56: Chart on Personal lubricants - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on Personal lubricants - Year-over-year growth 2021-2026 (%)

• 6.7 Others - Market size and forecast 2021-2026
• Exhibit 58: Chart on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 59: Data Table on Others - Market size and forecast 2021-2026 ($ million)
• Exhibit 60: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 6.8 Market opportunity by Product 
• Exhibit 62: Market opportunity by Product ($ million)

7 Customer Landscape

• 7.1 Customer landscape overview 
• Exhibit 63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation 
• Exhibit 64: Chart on Market share by geography 2021-2026 (%)
• Exhibit 65: Data Table on Market share by geography 2021-2026 (%)

• 8.2 Geographic comparison 
• Exhibit 66: Chart on Geographic comparison
• Exhibit 67: Data Table on Geographic comparison

• 8.3 North America - Market size and forecast 2021-2026
• Exhibit 68: Chart on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 69: Data Table on North America - Market size and forecast 2021-2026 ($ million)
• Exhibit 70: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 71: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 8.4 Europe - Market size and forecast 2021-2026
• Exhibit 72: Chart on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 73: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
• Exhibit 74: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 75: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 8.5 APAC - Market size and forecast 2021-2026
• Exhibit 76: Chart on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 77: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
• Exhibit 78: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 79: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 8.6 South America - Market size and forecast 2021-2026
• Exhibit 80: Chart on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 81: Data Table on South America - Market size and forecast 2021-2026 ($ million)
• Exhibit 82: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 83: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 8.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 84: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 85: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
• Exhibit 86: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 87: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 8.8 US - Market size and forecast 2021-2026
• Exhibit 88: Chart on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 89: Data Table on US - Market size and forecast 2021-2026 ($ million)
• Exhibit 90: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 91: Data Table on US - Year-over-year growth 2021-2026 (%)

• 8.9 China - Market size and forecast 2021-2026
• Exhibit 92: Chart on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 93: Data Table on China - Market size and forecast 2021-2026 ($ million)
• Exhibit 94: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 95: Data Table on China - Year-over-year growth 2021-2026 (%)

• 8.10 UK - Market size and forecast 2021-2026
• Exhibit 96: Chart on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 97: Data Table on UK - Market size and forecast 2021-2026 ($ million)
• Exhibit 98: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 99: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 8.11 Japan - Market size and forecast 2021-2026
• Exhibit 100: Chart on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 101: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
• Exhibit 102: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 103: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 8.12 Germany - Market size and forecast 2021-2026
• Exhibit 104: Chart on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 105: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
• Exhibit 106: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 107: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 8.13 Market opportunity by geography 
• Exhibit 108: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers 

• 9.2 Market challenges 

• 9.3 Impact of drivers and challenges 
• Exhibit 109: Impact of drivers and challenges in 2021 and 2026

• 9.4 Market trends 

10 Vendor Landscape

• 10.1 Overview 

• 10.2 Vendor landscape 
• Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption 
• Exhibit 111: Overview on factors of disruption

• 10.4 Industry risks 
• Exhibit 112: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered 
• Exhibit 113: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 114: Matrix on vendor position and classification

• 11.3 Adam and Eve Stores 
• Exhibit 115: Adam and Eve Stores - Overview
• Exhibit 116: Adam and Eve Stores - Product / Service
• Exhibit 117: Adam and Eve Stores - Key offerings

• 11.4 Bad Dragon Enterprises Inc. 
• Exhibit 118: Bad Dragon Enterprises Inc. - Overview
• Exhibit 119: Bad Dragon Enterprises Inc. - Product / Service
• Exhibit 120: Bad Dragon Enterprises Inc. - Key offerings

• 11.5 Church and Dwight Co. Inc. 
• Exhibit 121: Church and Dwight Co. Inc. - Overview
• Exhibit 122: Church and Dwight Co. Inc. - Business segments
• Exhibit 123: Church and Dwight Co. Inc. - Key news
• Exhibit 124: Church and Dwight Co. Inc. - Key offerings
• Exhibit 125: Church and Dwight Co. Inc. - Segment focus

• 11.6 Doc Johnson Enterprises 
• Exhibit 126: Doc Johnson Enterprises - Overview
• Exhibit 127: Doc Johnson Enterprises - Product / Service
• Exhibit 128: Doc Johnson Enterprises - Key offerings

• 11.7 Karex Berhad 
• Exhibit 129: Karex Berhad - Overview
• Exhibit 130: Karex Berhad - Business segments
• Exhibit 131: Karex Berhad - Key news
• Exhibit 132: Karex Berhad - Key offerings
• Exhibit 133: Karex Berhad - Segment focus

• 11.8 LELOi AB 
• Exhibit 134: LELOi AB - Overview
• Exhibit 135: LELOi AB - Product / Service
• Exhibit 136: LELOi AB - Key offerings

• 11.9 Lovehoney Group Ltd. 
• Exhibit 137: Lovehoney Group Ltd. - Overview
• Exhibit 138: Lovehoney Group Ltd. - Key offerings

• 11.10 Luvu Brands Inc. 
• Exhibit 139: Luvu Brands Inc. - Overview
• Exhibit 140: Luvu Brands Inc. - Business segments
• Exhibit 141: Luvu Brands Inc. - Key offerings
• Exhibit 142: Luvu Brands Inc. - Segment focus

• 11.11 Reckitt Benckiser Group PLC 
• Exhibit 143: Reckitt Benckiser Group PLC - Overview
• Exhibit 144: Reckitt Benckiser Group PLC - Business segments
• Exhibit 145: Reckitt Benckiser Group PLC - Key offerings
• Exhibit 146: Reckitt Benckiser Group PLC - Segment focus

• 11.12 TENGA Co. Ltd. 
• Exhibit 147: TENGA Co. Ltd. - Overview
• Exhibit 148: TENGA Co. Ltd. - Product / Service
• Exhibit 149: TENGA Co. Ltd. - Key offerings

12 Appendix

• 12.1 Scope of the report 

• 12.2 Inclusions and exclusions checklist
• Exhibit 150: Inclusions checklist
• Exhibit 151: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 152: Currency conversion rates for US$

• 12.4 Research methodology 
• Exhibit 153: Research methodology
• Exhibit 154: Validation techniques employed for market sizing
• Exhibit 155: Information sources

• 12.5 List of abbreviations 
• Exhibit 156: List of abbreviations

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