CLEVELAND, Feb. 16, 2011 /PRNewswire/ -- When you see the image of a woman's raised legs, clad in stiletto heels and fishnet stockings, on the cover of a magazine, one wouldn't assume the title of the publication to be Bloomberg's Business Week. But this week's cover, dateline February 14th, includes that image with the headline: "The Infidelity Economy." The featured story profiles Noel Biderman, CEO of Ashley Madison, the online "dating" service for married people looking to cheat on their spouses. The headline certainly caught the eye of Jennifer Downey, president of Ambiance, The Store for Lovers, whose chain promotes the idea that 'Monogamy shouldn't be monotonous.'
Simply put, Ashley Madison sells extramarital sex, and does so quite successfully with a current membership of 8.5 million. With that kind of popularity, you'd think that there are a lot of unfulfilled lovers out there. Downey would agree.
"The sex drive is a powerful motivator, and when there's no sexual fulfillment, people get frustrated," she concurs. "The difference is, Ashley Madison became successful by helping people cheat. Ambiance is a success because we help couples discover that the lover they've always fantasized about is the one they're sleeping with every night."
Rather than promote excitement outside of marriage, Ambiance helps to create the same titillation and novelty Ashley Madison boasts, but at home. The Ashley Madison tagline: "Life is Short. Have an Affair." Downey's version? "Have an affair... with your spouse."
"When the person who usually sleeps next to you in flannel pajama pants comes to bed in fishnets, garters and a barely-there teddy, the whole dynamic changes. It's the same when your lover pulls a new sex toy out of the nightstand drawer. That action alone tells you tonight is going to be different, tonight we're going beyond our routine," Downey says.
Even daytime self-help shows like Dr. Oz and Oprah are promoting sex aids like vibrators and position-enhancing furniture to couples. "These shows empower couples, and especially women, to solve their sexual problems. Having a mainstream celebrity endorse vibrators as a means to greater sexual satisfaction opens the floodgates. Women are demanding the high tech devices promoted on these shows because it's ok to talk about these things openly now."
She concludes, "Why screw around when you can get the same excitement at home, with the person you've committed to? When we say 'Monogamy shouldn't be monotonous,' we're saying that if you're not clutching the sheets and screaming out in ecstasy when you're having sex with your long term partner, you don't need to cheat. You just need more Ambiance."
Ambiance, The Store for Lovers has been a staple in Northeast Ohio for 30 years, and is the number one destination for women and couples looking to enhance the passion in their relationships. An upscale lingerie store and a romantic gift boutique, Ambiance provides a fun retail shopping experience aided by a sensitive, caring and well-trained staff of Certified Romance Consultants. Based in Cleveland, Ambiance operates seven retail stores in Northeast Ohio and an eCommerce site at StoreforLovers.com. For more information, visit Ambiance.com.
SOURCE Ambiance, The Store for Lovers