Shakespeare(R) Offering Money Back on Fishing License Purchase

COLUMBIA, S.C., April 1 /PRNewswire/ -- Shakespeare and Take Me Fishing™ are partnering to promote fishing among youth, adults and families. Potential anglers that purchase $30 or more of Shakespeare kits* or combos* and also purchase a 2010 fishing license can submit their claim form and receive $10 dollars back.

"This promotion is a great way to strengthen the excitement of fishing," said Mike Phillips, Shakespeare Brand Manager. "We want families to learn more about fishing, enjoy the outdoors together, and save some money in the process. Take Me Fishing and Shakespeare encourage parents to plan family outings to have fun fishing this summer."

The promotion will kickoff just in time for the spring fishing season beginning April 1, 2010 and expires August 31, 2010.

Take Me Fishing, the boating and fishing communities' award-winning national campaign, helps boaters and anglers of all ages and experience levels learn, plan and equip for a day on the water. The campaign Web site, TakeMeFishing.org, features tips and how-to's and an interactive state-by-state map that allows visitors to find the perfect boating and fishing spot by interest.  It also contains information on how to obtain a fishing license and tools to design your dream boat.

"We're pleased to promote this great offer on TakeMeFishing.org," said Recreational Boating & Fishing Foundation (RBFF) President and CEO Frank Peterson. "We want to inspire boaters and anglers to get out on the water, which will ultimately help protect the legacy of the sport and the future of our nation's waterways."

Shakespeare recently introduced the Catch More Fish series of complete fishing combinations. These all-inclusive and affordable fishing kits include Shakespeare rods and reels, Stren® line and Berkley® baits; everything the average angler needs to catch more fish.  More importantly, the Catch More Fish combinations take the guess work out of buying fishing equipment as each combination is matched to a specific species of fish or type of fishing.  

For more information about Shakespeare go to Shakespeare-Fishing.com and to learn more about Take Me Fishing go to TakeMeFishing.org.

*Must purchase 2 or more Shakespeare items with a combined retail value of $30 or more.  Shakespeare Ugly Stik kits or combos are not included in this promotion.

About Pure Fishing, Inc.

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, SevenStrand®, Shakespeare®, Spiderwire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at www.purefishing.com.

About Jarden Corporation

Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, All Star®, Berkley®, Campingaz®, Coleman®, Exofficio®, Fenwick®, Gulp!®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Pflueger®, Rawlings®, SevenStrand®, Sevylor®, Shakespeare®, Spiderwire®, Stearns®, Stren®, Trilene®, Ugly Stik® and Volkl®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.

About RBFF

RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, thereby protecting and restoring the nation's aquatic natural resources. RBFF helps people discover, share and protect the legacy of boating and fishing through national outreach programs including the Take Me Fishing™ campaign and Anglers' Legacy™.

SOURCE Pure Fishing, Inc.