NEW YORK, July 28, 2016 /PRNewswire/ -- A news item announcing the roll out of an innovative and healthy titanium pot made by Chinese high-tech manufacturer Shanghai Boyou Products, a pioneer in the development and production of healthy cooking utensils, appeared on one of the largest billboards overlooking New York's Time Square on July 27, 2016. This marks an important step in the Chinese company's efforts to promote its products to consumers worldwide.
As one of this century's major global economies still in a stage of expansive growth, China has an enormous manufacturing system. With the rapid growth and increasing influence of the country's economy, its manufacturing industry has embarked on a journey of independent research and development by virtue of innovation in its process technologies. Boyou, a leader in China's metals manufacturing industry, has started exploring creative ways to transform its products from "Made in China" to "Created in China".
Established in 1989 as a Chinese company focused on the research, development and production of innovative metal products for daily use, Boyou, with its expertise and tireless dedication to quality, has now become a leading metals manufacturer in China and has gained a reputation for high-caliber products among consumers across the board.
Boyou, by honing its unique product strategy, has never ceased to keep up with the times. In early 2012, the company rolled out its plan to transform its business and widen its industry mix while engaging in the research and development of titanium products, formally launching the "Boyou Titanium" brand. In 2013, the firm, in cooperation with several well-known Chinese colleges and universities, set up a titanium product research institute focused on titanium alloys for consumer and home use.
Titanium, a rare metal, has for many years been widely used in hi-tech industries, such as aviation and navigation, as well as in many consumer products. Known as one of the "biological metals", it won't release any metal ions into any food cooked or stored in a cooking utensil made of the material. The metal is healthy and safe, acid-resistant and non-corrosive, and maintains the original flavor of the food, while cookware manufactured of other metals does not possess these qualities. Valuing the health benefits offered by titanium's biological properties, Boyou chose to use the metal to produce cookware.
Huang Changde, the founder of Boyou said that he had been dreaming of manufacturing an excellent healthy pot for his family and for people in general. With this determination and belief, he led a tech team to fully understand the ins and outs of the titanium process and the metal's technology and successfully invented a proprietary technology that he named "micro-crystal titanium". Huang and his team drew on the experience of traditional cookware manufacturing, utilizing the structure of multiple metal compounds to successfully tackle technological difficulties presented by the lower strength and slower heat conduction of pure titanium. They produced a healthy pot 100% developed in China, representing an important step toward "Created in China".
The rise of the Chinese manufacturing industry provided an opportunity for hi-tech companies including Boyou to tackle technological difficulties facing the titanium industry. This important product-oriented trend paved the way for the transition from "Made in China" to "Created in China" and significantly promoted the development of and rise in the level of innovation taking place across today's healthy cookware industry.
SOURCE Shanghai Boyou Product Company Limited