BEIJING, April 16, 2012 /PRNewswire-Asia/ -- Shangpin.com, one of the leading online retailers of luxury products in China, announced its exclusive online rights to the well-known Italian women's fashion brand M Missoni, giving loyal M Missoni customers one new option to shop for the latest spring and summer collections. This also marks the official cooperation with the leading international fashion group, Valentino Fashion Group, whose other well-known fashion brands will also be launching on Shangpin.com in the future.
In recent years there has been a rapid increase and development of online luxury shopping in China, and a growing number of consumers are starting to shop luxury brands online. According to an iResearch, transactions of online luxury shopping in Mainland China was 6.36 billion CNY in 2010, then went up to 10.73 billion CNY in 2011, and is predicted to reach 37.24 billion CNY by 2015.
As China's leading fashion boutique and online luxury shopping platform, Shangpin.com has always been committed to the forefront of fashion trends and ideas for Chinese consumers, always promoting the development of world-class fashion brands and designer labels in China.
Shangpin.com has a unique history in China. It was launched as a private members online shopping club to the top VIP credit card customers of 3 leading Chinese banks. Shangpin.com's track record in China and its trusted relationship with its members enables the company to successfully sell luxury goods. Shangpin.com's VIP and exclusive "membership" base has attracted the cooperation of many famous international brands, M Missoni among many of them.
Established in 1998 as the younger line of the famous Italian luxury brand Missoni, M Missoni is a more creative interpretation of the main line Missoni's unique Italian style. With Missoni's signature wave printing, gorgeous colors, comfortably knitted fabrics and other brand attributes, M Missoni aims its product at women who work and play while wearing their products. M Missoni maintains a high degree of recognition for its brand, due to high quality and high popularity.
Presented exclusively on Shangpin.com, M Missoni's 2012 spring and summer series has blended decades of changes, integration, vitality of fashion, starting from the carefree spirit of late 1960s, to the independent spirit of early 1970s, from the extremely popular romance emphasis of "Ye, Ye girl" in the 1960s of France, to the blossoming and energetic flower power. Completely comfortable with the nature, it is a new perspective to interpret the brand's DNA, bypassing any nostalgic preferences, and an idea to a contemporary atmosphere with the modern women's perfect fusion.
M Missoni has a world-renowned special pattern, the kaleidoscope, and its uniquely peacock tail pattern, with the ever-changing shapes and forms, became the focus of the 2012 season. All these classic chic styles can now be found on the Shangpin.com official website. "A new summer spring blooming in the sun", so there must be one suitable for you.