NEW YORK, Feb. 24, 2016 /PRNewswire/ -- Meredith Corporation's SHAPE and American Media, Inc.'s Men's Fitness today announced a collaborative partnership to introduce the first-ever SHAPE & Men's Fitness Wellness Weekend. The event will take place in Dallas, Texas on October 8th and 9th. The two-day event, titled "Look Good, Feel Great," will feature events centered on the latest health, fitness, beauty and anti-aging trends, and include a number of sponsorship integrations at all levels.
"We're excited to team up with Men's Fitness to offer our readers and partners an innovative and immersive experience bringing the latest health and wellness trends to life," says Tim O'Connor, Publisher of SHAPE. "Through this partnership, we're able to provide attendees with a richer experience, while also connecting our sponsors with an engaged target audience of health and wellness enthusiasts."
The first-time event will take place at the Kay Bailey Hutchison Convention Center in Dallas, and offer an unforgettable experience for affluent, active men and women to discover and participate in the latest fitness trends. The two-day schedule will be packed with appearances from professional athletes, celebrities, and the biggest names and influencers in nutrition, fitness and beauty. The weekend will also feature exclusive opportunities for attendees to be a part of the action with several interactive experiences including CrossFit and obstacle competitions, fitness model searches, fashion shows, fitness competitions, beauty demonstrations, and more.
"The SHAPE & Men's Fitness Wellness Weekend is an extraordinary opportunity to showcase our brands' authority in the active lifestyle space with a one-of-a-kind experience for consumers and partners," said David Jackson, AMI Executive Vice President and Group Publisher and Publisher of Men's Fitness. "This partnership allows us to leverage the authoritative voice and leadership positions of both brands to produce an event that we believe will become the ultimate health and wellness destination for consumers and partners."
Tickets for the first-ever SHAPE and Men's Fitness Wellness Weekend will be available in April.
Launched in 1981, SHAPE helps women achieve the best versions of themselves while understanding that healthy living is more than an endgame—it's a source of personal joy and lasting reward. SHAPE magazine is published 10 times a year with a rate base of 2.5 million and an audience of 27 million, reaching women across all platforms, including the 8.5 million users on Shape.com and Fitnessmagazine.com, and through award-winning consumer events and innovative brand extensions.
Named "Hottest Health/Fitness Magazine (Men)" in 2014 and 2015 by Adweek, Men's Fitness is dedicated to delivering premier fitness and lifestyle content to its audience of more than 7 million young, metropolitan, professional men. Men's Fitness has the youngest readership in its competitive set and delivers upon a reader's needs through multiple platforms including print, digital, mobile, tablet, apps and social media with a smart, sexy and accessible new design.
About Meredith Corporation
Meredith Corporation has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches 100 million unduplicated women every month, including 60 percent of American Millennial women. Meredith is the leader in creating and distributing content across platforms in key consumer interest areas such as food, home, parenting and health through well-known brands such as Better Homes and Gardens, Allrecipes, Martha Stewart, Parents and Shape. Meredith also features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. Meredith Xcelerated Marketing is a leader at developing and delivering custom content and customer relationship marketing programs for many of the world's top brands including Kraft, and Lowe's among others.
About American Media, Inc.
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Soap Opera Digest, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 10 different digital sites including RadarOnline.com, OKmagazine.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 2.1+ million and reach more than 37 million men and women each month. AMI's digital properties reach an average of 50 million unique visitors and over 350 million page views monthly.
SOURCE American Media, Inc.