Shape-ups Hit 2010 Sundance Film Festival

SKECHERS Gifting Suite and Lounge Brings Stylish Fitness Footwear to Celebrities and Film Buffs

Jan 14, 2010, 14:00 ET from SKECHERS

LOS ANGELES, Jan. 14 /PRNewswire-FirstCall/ -- SKECHERS announced today that celebrities and film buffs will be treated to a revolutionary fitness experience at the Shape-ups Lounge during the 2010 Sundance Film Festival. SKECHERS will bring its stylish fitness footwear collection to an exclusive retreat and gifting suite at Harry-O's Monkey Bar in Park City, January 21-31.

The SKECHERS Shape-ups Lounge is designed to immerse Sundance attendees into the world of Shape-ups, and give them a chance to experience firsthand how this innovative footwear may lead to toner muscles, improved posture and reduced joint stress. Complete with technical experts providing Shape-ups fitness tips, the Lounge will serve as a retreat with reflexologists, healthy snacks, a gifting suite for celebrities, and a chance for film buffs to purchase the latest from the Shape-ups collection.  

"We're very excited to share the Shape-ups phenomenon with international style icons, celebrities and film enthusiasts attending Sundance," said Michael Greenberg, president of SKECHERS.  "In just a year, Shape-ups have evolved from an innovative fitness concept to an in-demand lifestyle choice by consumers around the world. Film industry pros are no stranger to juggling busy schedules – and we believe the easy fitness benefits of Shape-ups and the look and feel of this stylish footwear are a perfect fit."

With Shape-ups' kinetic wedge midsole and rocker bottom, wearers can build and maintain a healthy lifestyle by getting in shape anywhere they walk.  The Shape-ups men's and women's collection includes sneakers, dress casual looks, and boots. Shape-ups are available in sporting goods, department and specialty athletic stores around the world.

The SKECHERS Shape-ups Lounge will be open 10:00 am5:00 pm from Thursday, January 21 through Sunday, January 31 at Harry-O's Monkey Bar on 427 Main Street in Park City, Utah.


SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, as well as in over 100 countries and territories through the Company's global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit


The Sundance Film Festival is the premier showcase for U.S. and international independent film, held each January in and around Park City, Utah.  Presenting approximately 120 dramatic and documentary feature-length films in seven distinct categories and between 60 and 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most ground-breaking films of the past two decades, including Sex Lies and Videotape, Maria Full of Grace, Hedwig and the Angry Inch, An Inconvenient Truth, Trouble the Water and Central Station.  

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