Shaq-A-Claus Sleighs the Holidays with Gifts and Cheer

NBA Hall of Famer Shaquille O'Neal, joined by an all-star roster of corporate partners, delivers toys, treats, and Shaq-sized joy to schoolchildren across the Atlanta area.

ATLANTA, Dec. 16, 2025 /PRNewswire/ -- Shaq-A-Claus, presented by the Shaquille O'Neal Foundation, returns to make spirits bright for nearly 600 pre-kindergarten through fifth-grade students at its annual holiday event, hosted this year at Fairview Elementary School on Tuesday, Dec. 16.

For 24 years, Shaquille O'Neal – known to the kids as Shaq-A-Claus – has made the holidays merry for children across the country through The Shaquille O'Neal Foundation, providing tens of thousands of toys, clothing, meals, and more to underprivileged youth. Continuing this long-standing tradition, the basketball legend will once again deliver toys, clothing, school supplies, meals, and other essentials to underserved children. This December, Shaq-A-Claus will spread cheer across schools and Boys & Girls Clubs in Atlanta, Las Vegas, Orlando, and Dallas, with the support of generous corporate partners.

"I only do things one way – BIG. Big toys, big smiles, and big holiday energy. But the heart of Shaq-A-Claus is even bigger than the gifts. It's about showing these kids they're seen, supported, and believed in," said O'Neal. "Shaq-A-Claus works because my sponsors go big with me. I'm grateful for their generosity and for proving that giving back is a team sport. When businesses and community partners unite, real change follows."

Shaq-A-Claus will check the following items off wish lists, courtesy of partners, providing:

• Fresh haircuts from Great Clips
• Hobbytron gifts from World Tech Toys
• Tonka Toys, Lite-Brites, and Elf on the Shelf from Basic Fun!
• Footwear from Galaxy Universal
• Apparel and merchandise from Authentic Brands Group
• Shaq-A-Licious XL Gummies
• Winter coats and backpacks from The Shaquille O'Neal Foundation

The Winter Wonderland-themed festivities will also include carnival games, a live DJ and fresh, hot pizzas served by Papa John's.

About The Shaquille O'Neal Foundation
The Shaquille O'Neal Foundation creates pathways for underserved youth, helping them achieve their full potential. Established in 2019 by the NBA Hall of Famer, television sports analyst and entrepreneur Shaquille O'Neal, the Foundation works to instill hope and bring about change in communities, collectively shaping a brighter future for our children. While primarily partnered with Boys & Girls Clubs and Communities in Schools, the Foundation simultaneously supports Shaquille's other charitable endeavors, such as his annual Shaq-a-Claus holiday event and initiatives alongside his corporate partners. For more information, visit shaqfoundation.org. 

About Authentic Brands Group
Authentic Brands Group (Authentic) is the world's leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.

Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide. Authentic's portfolio of globally recognized brands includes Shaquille O'Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH. 

For more information, visit authentic.com.
Follow Authentic on LinkedIn, Instagram and WeChat.

About Basic Fun, Inc.
Basic Fun! is a dynamic global designer and marketer of classic and innovative children's entertainment products. The Company's iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence on-line, in store and in family entertainment venues. The company is proud to have valued licensing partnerships to include Hasbro, Disney, Mattel, Nintendo, Netflix, Coca Cola, Universal, Cloudco Entertainment, NFL and NBA. Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K'nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash'ems® and Littlest Pet Shop™. Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play. For more information, visit basicfun.com. 

About Galaxy Universal
Galaxy Universal is a leading, vertically integrated, global footwear organization and brand management platform focused on athletic, wellness, work, and outdoor categories. Along with its unique ability in speed to market, sourcing, design, development, and manufacturing, Galaxy has robust wholesale distribution in over 80 countries and 60,000 retail points of sale. Its owned brands include And1, Avia, Gaiam, Hi-Tec, and Magnum, while the company is a licensee of the Reebok, Shaq, Quiksilver, Billabong, Lands' End, and Justice brands.

For more information, visit www.galaxycorp.com

About Great Clips, Inc.
Great Clips, Inc. was established in 1982 in Minneapolis. Today, Great Clips has over 4,400 salons throughout the United States and Canada, making it the world's largest salon brand. Great Clips is 100 percent franchised, and salons are owned locally by more than 600 franchisees across the U.S. and Canada. Great Clips franchisees employ more than 30,000 stylists. Great Clips franchised salons provide value-priced, high-quality haircare for men, women and children. Getting a great haircut at a Great Clips salon is more convenient than ever with Online Check-In, ReadyNext® text alerts and Clip Notes®. To check in online, visit GreatClips.com or download the free app. For more information about Great Clips, Inc. or to find a location near you, visit GreatClips.com.

About Shaq-A-Licious XL Gummies
Created by the world's biggest kid, Shaquille O'Neal, Shaq-A-Licious XL Gummies launched in 2024 in partnership with The Hershey Company. Available across the U.S. and Canada, these oversized gummies capture Shaq's larger-than-life personality in every sweet or sour bite. The lineup includes two varieties: Shaq-A-Licious Originals, shaped like Shaq's face in peach, berry punch, and orange flavors, and Shaq-A-Licious Sours, inspired by his iconic nicknames, featuring green watermelon, pineapple, and mixed berry flavors.

For more information about Shaq-A-Licious XL Gummies, visit Shaqalicious.com.

Instagram: @shaqalicious_official
TikTok: @shaqaliciousofficial

About World Tech Toys and Hobbytron
Incorporated in 2004, World Tech Toys came into the Radio Control market strong by offering a wide variety of hobby grade helicopters and vehicles at competitive pricing. As customers continue to request more creativity and durability in R/C Flight, World Tech Toys responds by working closely with their factory and seeking innovation in the category.

Hobbytron is among the best and biggest online kids toy stores in the United States, offering a wide range of Marvel toys, Disney toys, Star Wars, Cars & truck toys and much more. For more information, visit hobbytron.com.

Media Contact:
Miranda Jilka
707-799-2375
[email protected]

SOURCE The Shaquille O’Neal Foundation