LAS VEGAS, April 7, 2014 /PRNewswire/ -- Share Rocket, a new social media ratings company, gave a sneak peek at its innovative social media performance solution – including a platform designed specifically for the media and entertainment industries – as part of the Company's official launch today at the National Association of Broadcaster's Show. Share Rocket was one of 27 companies invited to participate in SPROCKIT 2014, a showcase for the industry's most innovative and disruptive start-ups.
Founded on the simple premise that context matters when it comes to evaluating social media performance, Share Rocket measures the full spectrum of a brand's social engagement – all within a share-based framework tailored to a client's business.
"The current methods for measuring social relevance are seriously flawed," said Share Rocket Founder and CEO Chris Kraft. "We have a unique perspective on social measurement because we focus on share-based metrics within the context of a client's marketplace, competitors and peers. Using a social share rating is the most empirical and democratic way to measure social performance."
Share Rocket's industry-specific platforms feature an intuitive dashboard that shows how brands rank among peers in their respective marketplace and provides detailed insights about audience, voice and engagement, all in real-time. In addition, Share Rocket's sophisticated algorithm catalogs and analyzes the dashboard information to provide a high-level snapshot, 24/7, of a brand's social media performance in the form of a proprietary Share Score™. This patent-pending scoring methodology allows brands to truly measure their social media equity and take control of its trajectory.
"Data is only as valuable as your ability to understand and act on it," Kraft said. "Share Rocket empowers decision makers by delivering real-time actionable insights. It's a live snapshot of how effective and efficient a brand is at mobilizing, engaging and growing their value and their share."
The Dallas-based company's first offering, Share Rocket | Broadcast, will be available in May 2014. For more information, please visit www.sharerocket.com, or follow us on Twitter (@Share_Rocket) and Facebook (www.facebook.com/sharerocket).
Created in partnership with World Series of Start-Ups, LLC and the National Association of Broadcasters, SPROCKIT is a year-round startup program that kicks off at NAB Show and spotlights innovative companies in the media and entertainment industry. The program gives up-and-coming entrepreneurs the opportunity to meet with industry leaders to showcase their product and services, but also collaborate on solutions to problems facing the industry today. Learn more at www.sprockitglory.com
About Share Rocket
Founded on the simple premise that context matters when it comes to evaluating social media performance, Share Rocket is the first social media ratings company. Share Rocket's clients include some of the largest broadcast networks and broadcast ownership groups in the United States. The Dallas-based company's first offering, Share Rocket | Broadcast, will be available industry wide in May 2014. For more information, please visit www.sharerocket.com, or follow us on Twitter (@Share_Rocket) and Facebook (facebook.com/sharerocket).
For more information, contact:
Kristin Kelly, [email protected]
SOURCE Share Rocket