Shareablee Ranks Top Ten TV Networks in October 2015
AMC breaks into Top Ten; Esquire Network sees largest growth in October
NEW YORK, Nov. 17, 2015 /PRNewswire/ -- Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks CBS, NBC, ESPN, Univision, FOX News and CNN, among others, today released an October ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 542.4 million social actions across Facebook, Twitter, Instagram, Tumblr and YouTube. Engagement for TV networks increased 7 percent compared to September 2015, driven by a growth of 35 percent on Instagram and 15 percent on Twitter.
AMC broke into the Top Ten in October, driven by the premiere of The Walking Dead which has been the top primetime TV show since its premiere on October 8th. ABC ranked number one on Facebook with 33.3 million actions and scored the top engaged broadcast show in October overall: America's Funniest Home Videos. ABC also captured the most social amplification (shares and retweets) of any TV network with 7.8 million shares and retweets on Facebook and Twitter. NBC ranked number one on YouTube with 1.4 million actions excluding views, MTV ranked number one on Tumblr, and ESPN ranked number one on Twitter and Instagram with 11.2 and 55 million actions, respectively. Fox News topped the news category with 29.6 million actions. Esquire grew 256 percent, the largest growth in the TV Network category during the month of October, driven by Car Matchmaker's viral video post which captured over 2,400 percent more engagement than the average Esquire network post.
| Shareablee Social Scorecard: Top Ten U.S. TV Networks by Total Network Presence October 2015 |
||||||
| Rank |
Network |
Total Actionsi YouTube Tumblr |
Total Contentii YouTube Tumblr |
Actions to YouTube Tumblr |
Fans & YouTube Tumblr |
|
| Category Average |
6.5M |
3,571 |
100 |
35.5M |
||
| 1. |
ESPN |
92.4M |
19,695 |
411 |
123.3M |
|
| 2. |
ABC |
46.2M |
21,757 |
127 |
199.2M |
|
| 3. |
NBC |
40.9M |
22,111 |
136 |
164M |
|
| 4. |
Telemundo |
30.4M |
16,652 |
398 |
42M |
|
| 5. |
Fox News |
29.6M |
13,394 |
463 |
35.2M |
|
| 6. |
MTV |
27.4M |
8,218 |
101 |
147.7M |
|
| 7. |
Univision |
25.4M |
18,908 |
252 |
55.2M |
|
| 8. |
AMC |
25M |
2,087 |
205 |
66.8M |
|
| 9. |
E! |
23.6M |
7,783 |
267 |
48.4M |
|
| 10. |
FOX |
22.6M |
11,941 |
34 |
367.7M |
|
| i Total actions metric includes the total volume of post-level likes, shares, retweets, comments, reblogs and dislikes for all properties under each brand across platforms. |
| ii Total content includes all posts, tweets, media and YouTube videos posted by all properties under each brand across platforms. |
| iii "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties in the network in the time period, divided by the total fan count of all properties in the network. This value is then set as an index against all U.S. TV Networks. (Does not include Tumblr.) |
| iv Total fans/followers includes average fans/followers for all properties under each brand as of October 31, 2015. (Does not include Tumblr.) |
Other notable findings include:
- The Top Five TV shows by engagement: SportsCenter, ESPN (51.9 million actions), The Walking Dead, AMC (22.4 million actions), America's Funniest Home Videos, ABC (7.6 million actions), Today Show, NBC (7.1 million actions), Good Morning America, ABC (5.7 million actions)
- The Top Five TV Networks on Facebook: ABC (33.3 million actions), NBC (29.5 million actions), Fox News (27.4 million actions), Telemundo (27.2 million actions), ESPN (26.2 million actions)
- The Top Five Networks on Twitter: ESPN (11.2 million actions), ABC (3.2 million actions), NBC (2.6 million actions), FOX (1.9 million actions), MTV (1.9 million actions)
- The Top Five Networks on Instagram: ESPN (55 million actions), ABC Family (13.8 million actions), AMC (12.5 million actions), E! (12.4 million actions), MTV (10.8 million actions)
- The Top Five Networks on YouTube (excluding views): NBC (1.4 million actions), FOX (987.1 thousand actions), ABC (707.5 thousand actions), CNN (272.1 thousand actions), HBO (220.1 thousand actions)
About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.
Media Contact:
Kara Lawson
Email: [email protected]
Mobile: +1.917.808.6402
SOURCE Shareablee Inc.
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