Shareablee Releases 2013 Social Brand Ranking
NBA, Upworthy, and Disney Brands Win Audience Engagement in 2013
NEW YORK, Jan. 16, 2014 /PRNewswire/ -- Shareablee, Inc. (www.shareablee.com), the leading social business intelligence platform, today released its 2013 Social Brand Ranking. The report identifies which brands are winning the competitive race for consumer engagement, across all major categories. TV/ Entertainment drove 33% of all engagement, followed by Music (21%), Sports (12%) and News (8%).
"2013 was a huge year for social media," said Tania Yuki CEO and Founder of Shareablee. "Brands and publishers shared over 10 Billion social moments with consumers in the US, highlighting the receptiveness of consumers to engage more deeply and frequently with brands. By increasing their social engagement with data-driven insights, there has never been a better time to leverage social media to connect more meaningfully with valuable, hard-to-reach audiences."
| Shareablee 2013 Top 20 Brand Ranking (Facebook)* |
||||||
|
|
Total Actions |
Avg Unique Engaged Audience (000) |
% |
Avg Engagement |
Total |
|
| Top 1000 (Average) |
9,637 |
657 |
9% |
0.07% |
1,635 |
|
| 1 |
NBA |
63,020 |
4,455 |
6% |
0.13% |
2,789 |
| 2 |
Upworthy |
58,696 |
4,097 |
29% |
1.29% |
4,374 |
| 3 |
WWE |
42,312 |
2,079 |
4% |
0.07% |
5,108 |
| 4 |
Fox News |
40,689 |
2,506 |
16% |
0.43% |
2,779 |
| 5 |
Disney |
38,308 |
2,526 |
8% |
0.15% |
584 |
| 6 |
UPtv |
30,199 |
2,080 |
26% |
4.51% |
1,422 |
| 7 |
National Geographic |
29,651 |
1,537 |
13% |
0.10% |
1,934 |
| 8 |
Walt Disney World |
27,153 |
1,603 |
6% |
0.33% |
664 |
| 9 |
NFL |
25,341 |
1,572 |
8% |
0.13% |
2,507 |
| 10 |
UFC |
24,272 |
1,396 |
7% |
0.16% |
1,449 |
| 11 |
Walmart |
24,216 |
1,450 |
6% |
0.03% |
2,467 |
| 12 |
BET |
23,667 |
1,385 |
5% |
0.19% |
4,010 |
| 13 |
Mercedes-Benz |
22,012 |
1,307 |
7% |
0.27% |
773 |
| 14 |
CNN |
21,770 |
1,096 |
14% |
0.05% |
7,734 |
| 15 |
MLB |
21,689 |
1,482 |
8% |
0.12% |
3,765 |
| 16 |
Michael Kors |
21,260 |
1,432 |
3% |
0.75% |
448 |
| 17 |
ESPN |
20,948 |
1,409 |
10% |
0.19% |
1,258 |
| 18 |
The Huffington Post |
20,878 |
1,023 |
19% |
0.09% |
21,255 |
| 19 |
Intel |
17,433 |
1,273 |
4% |
0.28% |
306 |
| 20 |
BMW |
17,306 |
1,087 |
9% |
0.45% |
280 |
| Shareablee © Jan- Dec 2013 *Musician/Bands, TV Shows and Sports Teams were excluded from the Brand Ranking |
||||||
Other notable findings from the 2013 Social Brand Ranking:
- Photos drove 80% of all engagement across the top 20 brands, compared to just 14% from Links, 4% from Text-only updates and 2% from videos.
- Luxury brands showed up, but need to communicate more frequently. Mercedes-Benz, BMW and Michael Kors posted 90% less frequently than the other top 20 brands, leaving plenty of upside for more consumer engagement in 2014.
- Manchester United, the NBA and Arsenal topped the sports category accounting for 44% of all actions across the top 20 sports brands.
- Amongst musicians and bands, One Direction won the category with 85M actions followed by Miley Cyrus (64M) and Wiz Khalifa (57M). Tupac, Bob Marley and Michael Jackson were the most shared musicians of 2013 with 4.3M, 3.7M, and 2.6M shares respectively.
- In the TV show category, which accounted for 14% of all social engagement, The Walking Dead won with 80M actions followed by Duck Dynasty (61M) and Pretty Little Liars (45M).
About Shareablee
Shareablee is a social business intelligence platform that provides competitive benchmarking and best practices for marketers across their social media footprint. For more information, please visit www.shareablee.com.
Carmen Hammond
Shareablee, Inc.
551-574-1192
[email protected]
SOURCE Shareablee Inc.
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