Shareablee Reveals Top 25 Social U.S. Brands of 2014
National Geographic is the Most Social U.S. Brand
Huffington Post publishes 88K posts, NBA, NFL, MLB, WWE Dominate Top Ten
NEW YORK, Feb. 3, 2015 /PRNewswire/ -- Leading social media analysis firm, Shareablee Inc., released the Top 25 Social U.S. Brands in 2014. The ranking reflects a growth of 108 percent in social engagement and a total of 42B social actions in 2014 (25B on Facebook, 2B on Twitter, 15B on Instagram).
National Geographic dominates the Top 25 ranking with 579M total actions (likes, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram, also ranking number one on Instagram. Of the Top Ten, Men's Humor ranked number one on Facebook with 224M total actions and 396 percent growth.
Sports Leagues dominate the social rankings capturing 15 percent of all social interactions in 2014. Sports publisher Bleacher Report is the leading U.S. brand on Twitter with 12.7M engaged actions.
| Shareablee Social Scorecard: Top 25 U.S. Social Brands 2014 Jan-Dec 2014
|
|||||
| Brand |
Total |
Total |
Actions |
Total Fans/ |
|
| 1 |
National Geographic |
579,049,190 |
9,891 |
58,543 |
52,067,327 |
| 2 |
NBA |
419,918,100 |
22,376 |
18,766 |
43,684,485 |
| 3 |
NFL |
299,969,864 |
20,648 |
14,528 |
22,734,400 |
| 4 |
MLB |
253,242,630 |
25,066 |
10,103 |
11,503,037 |
| 5 |
Men's Humor |
235,262,701 |
13,451 |
17,490 |
10,972,989 |
| 6 |
WWE |
195,004,452 |
20,057 |
9,723 |
30,367,831 |
| 7 |
Fox News |
153,509,385 |
20,414 |
7,520 |
14,605,273 |
| 8 |
Aeropostale |
135,190,605 |
4,456 |
30,339 |
13,594,826 |
| 9 |
Victoria's Secret |
132,271,358 |
3,440 |
3,8451 |
40,983,134 |
| 10 |
Brandy Melville |
130,766,546 |
3,628 |
36,044 |
2,408,566 |
| 11 |
The Huffington Post |
122,792,006 |
87,609 |
1,373 |
9,943,520 |
| 12 |
E! Online |
118,346,989 |
33,388 |
3,545 |
16,851,238 |
| 13 |
MTV |
110,165,992 |
20,026 |
5,501 |
66,278,836 |
| 14 |
Forever 21 |
107,973,410 |
3,702 |
29,166 |
18,223,307 |
| 15 |
Playboy |
103,609,741 |
10,386 |
9,976 |
19,242,139 |
| 16 |
GoPro |
102,210,663 |
4,143 |
24,671 |
13,355,943 |
| 17 |
Mercedes-Benz |
97,651,024 |
5,119 |
19,076 |
20,560,801 |
| 18 |
BuzzFeed |
85,840,027 |
28,984 |
2,943 |
6,182,786 |
| 19 |
Bleacher Report |
81,774,586 |
23,266 |
3,515 |
4,441,288 |
| 20 |
J-14 Magazine |
81,245,168 |
13,068 |
6,217 |
5,189,663 |
| 21 |
Urban Outfitters |
80,464,272 |
5,297 |
15,191 |
5,368,939 |
| 22 |
ABC News |
76,441,259 |
23,036 |
3,318 |
9,878,299 |
| 23 |
BET |
76,331,235 |
13,059 |
5,845 |
7,310,776 |
| 24 |
Hollister Co. |
74,504,774 |
4,441 |
16,777 |
15,207,429 |
| 25 |
People |
74,337,005 |
34,982 |
2,093 |
11,595,042 |
| i Total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. |
| ii Total content includes all posts, tweets and media posted by each brand across platforms. |
"The social media marketplace saw huge shifts in 2014, with many brands moving towards measuring audience impressions, clicks, and thinking cross-platform," Shareablee CEO and Founder Tania Yuki said. "Video is the biggest opportunity, growing 147 percent in 2014, with Twitter Video in particular showing massive engagement growth at 963 percent. We also saw huge enthusiasm for social click-throughs this past year with some social native publishers seeing up to 425 percent growth in referral traffic."
Other notable findings include:
- The Top 5 Brands on Facebook: Men's Humor (224M actions), Fox News (150M actions), NBA (138.5M actions), WWE (135.9M actions), The Huffington Post (113.6M actions)
- The Top 5 Brands on Twitter: Bleacher Report (12.7M actions), NFL (12.6M actions), Men's Humor (11.3M actions), E! Online (10.2M actions), NBA (9.9M actions)
- The Top 5 Brands on Instagram: National Geographic (519.3M actions), NBA (271.6M actions), MLB (218.1M actions), NFL (204.1M actions), Brandy Melville (130.5M actions)
- Media Publishing captured the largest share of voice at 31 percent, followed by TV and Sports, each at 23 percent, and Retail, 15 percent
About Shareablee Inc.
Launched in 2013, Shareablee Inc. (http://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.
Media Contact:
Tracy David
1.917.353.2593
[email protected]
SOURCE Shareablee Inc
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