Shareablee Reveals Top 25 Social U.S. Brands of 2014

National Geographic is the Most Social U.S. Brand

Huffington Post publishes 88K posts, NBA, NFL, MLB, WWE Dominate Top Ten

News provided by

Shareablee Inc

Feb 03, 2015, 09:00 ET

NEW YORK, Feb. 3, 2015 /PRNewswire/ -- Leading social media analysis firm, Shareablee Inc., released the Top 25 Social U.S. Brands in 2014. The ranking reflects a growth of 108 percent in social engagement and a total of 42B social actions in 2014 (25B on Facebook, 2B on Twitter, 15B on Instagram).

National Geographic dominates the Top 25 ranking with 579M total actions (likes, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram, also ranking number one on Instagram. Of the Top Ten, Men's Humor ranked number one on Facebook with 224M total actions and 396 percent growth.

Sports Leagues dominate the social rankings capturing 15 percent of all social interactions in 2014. Sports publisher Bleacher Report is the leading U.S. brand on Twitter with 12.7M engaged actions.

Shareablee Social Scorecard: Top 25 U.S. Social Brands 2014

Jan-Dec 2014

Brand

Total
Actionsi
Facebook
Twitter
Instagram

Total
Contentii
Facebook
Twitter
Instagram

 Actions
per Postiii
Facebook
Twitter
Instagram  

Total Fans/
Followersiv  
Facebook
Twitter
Instagram

1

National Geographic

579,049,190

9,891

58,543

52,067,327

2

NBA

419,918,100

22,376

18,766

43,684,485

3

NFL

299,969,864

20,648

14,528

22,734,400

4

MLB

253,242,630

25,066

10,103

11,503,037

5

Men's Humor

235,262,701

13,451

17,490

10,972,989

6

WWE

195,004,452

20,057

9,723

30,367,831

7

Fox News

153,509,385

20,414

7,520

14,605,273

8

Aeropostale

135,190,605

4,456

30,339

13,594,826

9

Victoria's Secret

132,271,358

3,440

3,8451

40,983,134

10

Brandy Melville

130,766,546

3,628

36,044

2,408,566

11

The Huffington Post

122,792,006

87,609

1,373

9,943,520

12

E! Online

118,346,989

33,388

3,545

16,851,238

13

MTV

110,165,992

20,026

5,501

66,278,836

14

Forever 21

107,973,410

3,702

29,166

18,223,307

15

Playboy

103,609,741

10,386

9,976

19,242,139

16

GoPro

102,210,663

4,143

24,671

13,355,943

17

Mercedes-Benz

97,651,024

5,119

19,076

20,560,801

18

BuzzFeed

85,840,027

28,984

2,943

6,182,786

19

Bleacher Report

81,774,586

23,266

3,515

4,441,288

20

J-14 Magazine

81,245,168

13,068

6,217

5,189,663

21

Urban Outfitters

80,464,272

5,297

15,191

5,368,939

22

ABC News

76,441,259

23,036

3,318

9,878,299

23

BET

76,331,235

13,059

5,845

7,310,776

24

Hollister Co.

74,504,774

4,441

16,777

15,207,429

25

People

74,337,005

34,982

2,093

11,595,042

i Total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments.

ii Total content includes all posts, tweets and media posted by each brand across platforms.
iii Actions per post metric notes the average number of actions garnered by each brand.
iv Total fans/followers includes fans/followers for all properties under each brand as of December 31, 2014.

"The social media marketplace saw huge shifts in 2014, with many brands moving towards measuring audience impressions, clicks, and thinking cross-platform," Shareablee CEO and Founder Tania Yuki said. "Video is the biggest opportunity, growing 147 percent in 2014, with Twitter Video in particular showing massive engagement growth at 963 percent. We also saw huge enthusiasm for social click-throughs this past year with some social native publishers seeing up to 425 percent growth in referral traffic."

Other notable findings include:

  • The Top 5 Brands on Facebook: Men's Humor (224M actions), Fox News (150M actions), NBA (138.5M actions), WWE (135.9M actions), The Huffington Post (113.6M actions)
  • The Top 5 Brands on Twitter: Bleacher Report (12.7M actions), NFL (12.6M actions), Men's Humor (11.3M actions), E! Online (10.2M actions), NBA (9.9M actions)
  • The Top 5 Brands on Instagram: National Geographic (519.3M actions), NBA (271.6M actions), MLB (218.1M actions), NFL (204.1M actions), Brandy Melville (130.5M actions)
  • Media Publishing captured the largest share of voice at 31 percent, followed by TV and Sports, each at 23 percent, and Retail, 15 percent

About Shareablee Inc.
Launched in 2013, Shareablee Inc. (http://www.shareablee.com) is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, YouTube and Pinterest.

Media Contact: 
Tracy David
1.917.353.2593 
tracy.david@shareablee.com

SOURCE Shareablee Inc