Shareablee Social Scorecard Reveals Top 25 Global Luxury Brands on Social in H1 2015

Mercedes-Benz, BMW, Valentino dominate Top 25

Luxury Automotive and Jewelry & Watches see highest social growth

Jul 27, 2015, 09:00 ET from Shareablee Inc.

NEW YORK, July 27, 2015 /PRNewswire/ -- Leading social media benchmarking and predictive analytics firm, Shareablee Inc., released the Top 25 Social Global Luxury Brands in the first half of 2015. The ranking reflects a growth of 5.4 percent in social engagement compared to H1 2014, and a total of 670.4 million social actions (126.7 million on Facebook, 7.7 million on Twitter, 536 million on Instagram).

Mercedes-Benz dominates the Top 25 ranking with 77.3 million total actions (likes, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram, also ranking #1 on Instagram with 66.3 million actions. BMW ranked #1 on Facebook with 14.2 million total actions, and Victoria Beckham is the leading Luxury brand on Twitter with 585.6 thousand engaged actions.

 

Shareablee Social Scorecard: Top 25 Global Social Luxury Brands H1 2015

Facebook, Twitter, Instagram

January 1 – June 30, 2015


Brand

Total

Actionsi

Facebook

Twitter

Instagram

Total

Contentii

Facebook

Twitter

Instagram

Actions
per Postiii 

Facebook

Twitter

Instagram

Total Fans/

Followersiv

Facebook

Twitter

Instagram

1

Mercedes-Benz

77.3M

2,666

28,983

23M

2

BMW

60M

1,432

41,932

22.8M

3

Valentino

29.8M

1,998

14,915

7.1M

4

Michael Kors

29.3M

1,316

22,267

24.1M

5

Victoria Beckham

24.7M

802

30,798

16.4M

6

Christian Louboutin

20.2M

832

24,205

9.2M

7

Dior

19.8M

745

26,541

24.8M

8

Louis Vuitton

18M

580

30,999

24.9M

9

Dolce & Gabbana

17.6M

1,020

17,251

17.6M

10

Versace

14.5M

1,143

12,656

8.7M

11

Burberry

13.5M

1,277

10,570

23.3M

12

MOSCHINO

12.6M

1,641

7,668

2.4M

13

Prada

11.6M

1,007

11,559

9.6M

14

Marc Jacobs

10.5M

1,887

5,584

7.2M

15

Armani

10.2M

1,290

7,896

11.7M

16

Balmain

9.8M

1,041

9,429

2.2M

17

Elie Saab

9.5M

706

13,419

3.8M

18

Roberto Cavalli

9.4M

2,064

4,571

4.8M

19

CHANEL

9.4M

281

33,421

27.7M

20

Fendi

9.3M

1,277

7,299

4.8M

21

Tiffany & Co.

8.6M

789

10,943

11.4M

22

Gucci

8.4M

636

13,146

21M

23

Audi

7.5M

857

8,777

12.4M

24

Givenchy

7.2M

448

16,089

5.2M

25

Lamborghini

7.1M

639

11,074

13.7M

 

i Total actions is the sum of all post-level likes, shares, favorites, retweets and comments.
ii Total content is the sum of all posts, tweets and media published by each brand across Facebook, Twitter or Instagram.
iii Actions per post is the average number of actions garnered by each post made to Facebook, Twitter or Instagram.
iv Total fans/followers includes fans/followers for all properties under each brand as of June 30, 2015.

The top five performing luxury categories ranked by social media actions across all platforms are:

  1. Fashion (382.7 million)
  2. Automotive (231.7 million)
  3. Jewelry & Watches (30.8 million)
  4. Hotels (17 million)
  5. Alcoholic Beverages (8.4 million)

Other notable findings include:

  • Total engagement on video content posted by Luxury brands grew 224% in H1 2015 over H1 2014, with Alcoholic Beverages seeing the highest growth (2226 percent) followed by Automotive (420 percent) and Jewelry & Watches (261 percent)
  • Alcoholic Beverages saw the highest growth in social amplification (sum of shares and retweets) and Facebook impressions at 11 percent and 14 percent, respectively, from January 2014 to June 2015
  • The Top 5 Brands on Facebook: BMW (14.2 million actions), Mercedes-Benz (10.6 million actions), Michael Kors (6.5 million actions), Louis Vuitton (3.7 million actions), Christian Louboutin (2.9 million actions)
  • The Top 5 Brands on Twitter: Victoria Beckham (585.6 thousand actions), CHANEL (355 thousand actions), Mercedes-Benz (344.3 thousand actions), Michael Kors (340.1 thousand actions), Burberry (317.4 thousand actions)
  • The Top 5 Brands on Instagram: Mercedes-Benz (66.3 million actions), BMW (45.6 million actions), Valentino (29.4 million actions), Victoria Beckham (23.6 million actions), Michael Kors (22.5 million actions)

About Shareablee Inc. 
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:  
Kara Lawson
Shareablee
Email: kara@shareablee.com  
Phone: 917.808.6402

SOURCE Shareablee Inc.



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