Shareablee Social Scorecard Reveals Top Ten Primetime TV Shows for Q1 2015

NEW YORK, April 7, 2015 /PRNewswire/ -- Leading social media benchmarking and predictive analytics firm, Shareablee Inc., released the Q1 2015 Primetime TV Rankings Edition of its Shareablee Social Scorecard. The rankings reflect a 35 percent growth year over year in socially engaged audiences across primetime broadcast and cable shows, compared to a 52 percent growth for all U.S. brands during the same period.

Empire tops the ranking for primetime broadcast shows and new winter programs capturing 71 percent of total actions and earning six times more actions per post than the average new series. In the number 2 spot, Eye Candy captured 2 million total actions, and Better Call Saul, in number 3, earned 1.7 million social engagements. The Top Three new premieres have 83 percent of total social actions generated by all new primetime shows across platforms.

Pretty Little Liars dominates the social rankings capturing 15 percent of all interactions for primetime shows in Q1 2015. Long running series such as Grey's Anatomy, The Voice and The Simpsons lead primetime broadcast shows with a 35 percent growth driven by a 7 percent increase in posts across Facebook, Twitter and Instagram.    

Streaming video captured 14.4 million actions in Q1 2015, growing by 143 percent year over year. Orange is the New Black grew 385 percent from 1.6 million to 7.6 million social actions this quarter, and House of Cards increased social engagements by 82 percent.

TV shows account for 17 percent of engagement across all social platforms with 2.1 billion actions total in Q1 2015—1.7 billion actions on Facebook (up 59 percent), 99 million on Twitter (up 36 percent), 355 million on Instagram (up 147 percent).

"Many TV marketers are looking beyond the immediacy of tune-in messaging, and focusing social content on program discovery, character deep dives and re-living episodes," says Tania Yuki, CEO and Founder of Shareablee. "In particular, we're seeing TV marketers use social video to drive these objectives and the effort is paying off—TV is dominating actions on social video with a 174 percent growth in engagement since January 2014, and referral traffic from videos posted by TV shows are outperforming other pieces of content."

Other notable findings for Q1 2015 Primetime TV:

• FOX's Empire received 330 percent more social amplification (sum of shares and retweets) than the next best performing new television show, capturing nearly 1.1 million shares and retweets in Q1 2015
• 19 Kids and Counting captured the highest engagement per post at 44,108 actions per post
• Showtime's Web Therapy earned the highest loyalty among social audiences with an average 75 percent returning engagers on Twitter

Shareablee will be presenting these and other findings during its State of Social Television Events in Los Angeles tomorrow, April 8, and in New York City on Tuesday, April 14. If you'd like to attend, please click here to view registration details.

About the Shareablee Social Scorecard
The Shareablee Social Scorecard: TV Rankings Q1 2015 Edition provides advertisers with a data-driven assessment of which television networks and properties are winning on social.

About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on predictive analytics, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, and YouTube.

Media Contact:
Tracy David
1.917.353.2593
[email protected]

SOURCE Shareablee Inc.

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