Shareablee Social Scorecard Reveals Top Ten Primetime TV Shows for Q2 2015

Pretty Little Liars Dominates Primetime Ranking, The Kelly File Sees Largest Social Growth Lip Sync Battle Tops New Series

Jul 28, 2015, 09:00 ET from Shareablee Inc.

NEW YORK, July 28, 2015 /PRNewswire/ -- Leading social media benchmarking and predictive analytics firm, Shareablee Inc., released the Q2 2015 Primetime TV Rankings Edition of its Shareablee Social Scorecard. The rankings reflect a 3 percent growth year over year in social engagement across primetime broadcast and cable shows, compared to a 38 percent growth for all U.S. brands during the same period.

Pretty Little Liars dominates the social rankings and primetime cable shows capturing 14 percent of all interactions in Q2 2015. Grey's Anatomy leads primetime broadcast shows with a 33 percent growth driven by a 136 percent spike on Instagram and 49 percent increase on Twitter. Lip Sync Battle was the most socially engaged new TV series during Q2 2015, with 1.6 million total social actions reflecting a 14 percent share of voice among all new TV series.

Among the Top Ten US Primetime TV Shows, The Kelly File saw the largest growth year over year, with an increase of 412 percent overall, driven by a 418 percent growth on Facebook. The Kelly File is the only news primetime show in the Top Ten.

HLN's Nancy Grace received the most social amplification (sum of shares and retweets), capturing 16 percent of shares received by all primetime TV shows in Q2 2015. Discovery's Alaskan Bush People earned the highest loyalty among social audiences with an average 67 percent returning engagers on Twitter, outperforming the average 18 percent.

TV shows account for 16 percent of engagement across all social platforms with 2.2 billion actions total in Q2 2015—1.7 billion actions on Facebook (up 34 percent), 93 million on Twitter (up 33 percent), 385 million on Instagram (up 110 percent).

Shareablee Social Scorecard:

Top U.S. Primetime TV Shows by Engagement in Q2 2015

April 1 – June 30, 2015 (includes shows in production and on air during Q2 2015)

Rank

Show

Network

Total

Actionsi

Facebook

Twitter

Instagram

Total

Contentii

Facebook

Twitter

Instagram

Actions per Postiii

Facebook

Twitter

Instagram

Fans & Followersiv

Facebook

Twitter

Instagram

1.

Pretty Little Liars

ABC Family

53.5M

2,108

25,392

    19.5M

2.

Grey's Anatomy

ABC

13M

541

24,049

           23.7M

3.

Game of Thrones

HBO

11.4M

636

17,962

           19.1M

4.

The Voice

NBC

9.2M

2,314

3,960

           17.5M

5.

Dancing with the Stars

ABC

8.9M

1,119

7,972

             7.3M

6.

Love and Hip Hop: Atlanta

VH1

8.1M

779

10,356

         4M

7.

The Simpsons

FOX

7.7M

492

15,582

           69.9M

8.

The Kelly File

Fox News

7.3M

1,757

4,143

             2.4M

9.

Arrow

The CW

6.2M

325

19,048

             8.2M

10.

Keeping Up with the Kardashians

E!

6.1M

948

6,443

             8.2M

i Total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments.
ii Total content includes all posts, tweets and media posted by each TV show across platforms.
iii Actions per post metric notes the average number of actions garnered by each TV show.
iv Total fans/followers includes fans/followers for all properties under each TV show as of June 30, 2015.

About the Shareablee Social Scorecard
The Shareablee Social Scorecard: TV Rankings Q2 2015 Edition provides advertisers with a data-driven assessment of which television networks and properties are winning on social.

About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on predictive analytics, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr and YouTube.

Media Contact:
Kara Lawson
917.808.6402
kara@shareablee.com

SOURCE Shareablee Inc.



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