Shareholders of Lot78 Appoint Ollie Amhurst as President and CEO

Feb 20, 2013, 09:00 ET from Lot78, Inc.

NEW YORK, Feb. 20, 2013 /PRNewswire/ -- Lot78, Inc. (the "Company"), is pleased to announce the appointment of Mr. Ollie Amhurst as President and CEO.  Mr. Amhurst is formerly the head of European sales for Giorgio Armani S.P.A. ("Armani") and is the founder of Lot78.

Closely working with the Italian brand Armani and being a key member in the success of the brand's growth inspired the idea of 'Lot78'.  The unparalleled quality and craftsmanship of Armani, acted as key drivers for sales strategy and product popularity, which now underline the key strengths and strategy of Lot78.

Further to his appointment, Mr. Amhurst stated, 'this is a very exciting time for lot78. We have managed to build a strong foundation over the past few years in order to build aggressively as a brand into the global market by opening stand alone stores, further increasing our wholesale division and increasing brand exposure through PR and marketing.'

About Lot78, Inc.

Lot78, Inc. is a trend-setting leader in the design, marketing, distribution and sale of urban apparel – retailing under the brand name "Lot78" in six continents, including: North America, Europe, Asia, Australia, Africa and South America.  Lot78 has been featured in US Weekly, Elle Magazine, Financial Times, Harrods Magazine, The London Evening Standard, and Grazia Magazine as an emerging global brand.   

Lot78, Inc. is quoted on the OTC Bulletin Board in the United States of America under the symbol LOTE.OB.  Fore more information, please visit

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SOURCE Lot78, Inc.