SAN FRANCISCO, March 24, 2016 /PRNewswire/ -- Sharethrough announced yesterday that it has made Mediation available for all publishers using the Sharethrough for Publishers (SFP) platform to power their native advertising (in-feed ad placements that match the form and function of the editorial experience they're placed in). Mediation is already in use across more than 70 sites and the company has seen a unanimously positive response to it, with some of SFP's enterprise clients seeing lifts in average daily native revenue of up to 40%.
Mediation is available through the Sharethrough for Publishers (SFP) platform, allowing publishers direct management of all of their native demand sources in one place. It further establishes SFP as the premiere enterprise platform for publishers to help them maximize revenue and streamline efficiency for their entire native advertising stack.
In the context of native advertising, Sharethrough's Mediation technology goes beyond what is traditionally required for management of fixed-sized display ads. Given the technical complexity of manually serving and managing component-part-based native ads, SFP simplifies the process for publishers to a unified dashboard. Now, rather than ask the engineering team to install new code on each page with each new native ad network provider, a publisher's ad operations and product teams can swap in native ad tags within a single self-serve platform. SFP already supports mediation for all known native ad networks, making it the most advanced mediation platform on the market.
"With SFP's Mediation feature, we were able to traffic, manage, and prioritize all of our native demand sources with no development work needed, ultimately resulting in more revenue for PMC at diminished technology costs," said PMC's Director of Monetization, Brian Levine, who helps manage a stable of sites that includes household names such as Variety and Hollywood Life.
Most importantly for publishers, Mediation allows them to drive higher revenue without any extra effort. It draws upon SFP's yield management functionality so native impressions are allocated to the highest performing demand sources. Publishers can direct every impression to the right demand partner(s), maximizing every impression they serve. With Sharethrough's mediation technology, publishers can consolidate all of their native ad delivery and revenue analysis into one platform, performing complex, top-down yield analysis for all native placements from one place.
"A big part of our company mission at Sharethrough is to provide publishers with the tools to better monetize and stay ahead in a changing media environment. We see Mediation as being central to that mission, fully establishing SFP as the industry-leading tool for publishers to get the best out of all of their native advertising executions," said Curt Larson, Sharethrough's VP of Product.
Sharethrough is all-in-one native advertising software for publishers, app developers and advertisers. The company's flagship product, Sharethrough For Publishers (SFP), is a modern supply side platform that enables publishers to manage their entire native advertising revenue stack. The Sharethrough Exchange (STX), which is the largest marketplace for native ads, brings unprecedented cross-platform scale to content publishers and marketers. STX currently powers over four billion monthly impressions, making any audience reachable with impactful native ads. Founded in 2008, Sharethrough's headquarters are in San Francisco with offices in New York,Chicago, Los Angeles, Austin, Detroit, London and Canada.