Shark Tank Mogul Daymond John Partners with Fuse Science, Inc. to Accelerate Global Expansion of the "Powered By Fuse®" Brand

MIAMI LAKES, Fla., Feb. 12, 2013 /PRNewswire/ -- Fuse Science, Inc. (OTCQB: DROP) (www.fusescience.com), an innovative consumer products and delivery technology company that is developing new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals, is pleased to announce today that they have entered into a strategic business partnership with award-winning entrepreneur Daymond John and his world-class marketing enterprises, Shark Branding, LLC and Shark Branding Corp. to accelerate the growth and expansion of the Company's product marketing and branding initiatives.

Daymond John will leverage the full breadth of his organizations and resources to accelerate distribution, revenue growth and global brand awareness for the Fuse Science consumer products business. Mr. John's groundbreaking techniques in guerrilla marketing, product integration and celebrity alignment in popular culture will bring significant value to the Company's industry-leading technology. This dynamic and unique relationship will play a key role in educating the world in what it means to be Powered By Fuse!®

"I see thousands of deals each year and I rarely, if ever, see the foundation for success as it exists within Fuse Science," said Daymond John.  "Fuse combines proven management, an exceptional independent board, superior products and proprietary technology that may greatly improve the health and wellness of all of us in the future.  I realized there's a reason that Arian Foster, Tyson Chandler, Paul Pierce, David Ortiz and many others have dedicated their time and energy to this company and after researching and trying the products, I was certain to be all in.  My strength is in building brands and part one of our comprehensive plan is to escalate growth, which was announced today.  We will be leveraging our collective resources to expand distribution, drive brand awareness and accelerate revenues of the Fuse Science consumer product lines," added John.

"We are very excited about this new partnership with Daymond John and the Shark Branding Teams," said Brian Tuffin, Fuse Science Chief Executive Officer. "Our objective is to accelerate growth, establish an enviable and recognizable brand while increasing shareholder value.  There is no question that we have a unique opportunity to accelerate the expansion of the consumer business dramatically with the support of Daymond and his team. They bring to the table a track record of industry-leading success and present us with the opportunity to capture significant incremental revenue that is a by-product of his expertise."

Visit www.sharkbranding.com and www.poweredbyfuse.com to learn more.

About Daymond John
Daymond John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales. He is an award-winning entrepreneur, and he has received over 35 awards including the Brandweek Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, and Ernst & Young's New York Entrepreneur of the Year Award.

His marketing strategies and ability to build successful brands has made him a highly influential consultant and motivational speaker today. His marketing firm Shark Branding offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world's top celebrities for everything from endorsements to product extensions. John is also an author of two best-selling books Display of Power and The Brand Within. In 2009, he joined the cast of ABC entrepreneurial business show the Shark Tank by acclaimed producer Mark Burnett.  Millions of weekly viewers tune into the show as John demonstrates his marketing prowess and entrepreneurial insights.

About Fuse Science, Inc.
Fuse Science, Inc. (OTCQB: DROP), is an innovative consumer products holdings and delivery technology company based in Miami Lakes, Florida.  Fuse Science holds the rights to new, patent-pending technologies poised to redefine how consumers receive energy, medicines, vitamins and minerals.  The Company maintains the rights to sublingual and transdermal delivery systems for bioactive agents that can now, for the first time, effectively encapsulate and charge many varying molecules in order to produce complete product formulations which can bypass the gastrointestinal tract and enter the blood stream directly - all in a concentrated "DROP" form that is simply applied under the tongue.  The Fuse Science technology is designed to accelerate conveyance of medicines or nutrients relative to traditional pills and liquids and can enhance how consumers receive these products.  Information about Fuse Science is available online at www.fusescience.com and www.poweredbyfuse.com or by calling 305-503-FUSE (3873).

Safe Harbor Statement
Certain statements and information included in this release may constitute "forward-looking statements" as defined in the Federal Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied in such statements. Additional discussion of factors that could cause actual results to differ materially from management's projections, estimates and expectations is contained in the Company's SEC filings. The Company assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by federal securities laws.

SOURCE Fuse Science, Inc.