Shaun White Launches New Action Sports Hard Goods Line, Shaun White Supply Co.

LAS VEGAS, Oct. 14, 2011 /PRNewswire/ -- On Thursday, professional athlete Shaun White officially launched his new Action Sports hard goods line, Shaun White Supply Co. (SWSC) in Las Vegas with members of the Boys & Girls Clubs of America and the backdrop of the 2011 Dew Tour Finals.  Shaun White Supply Co. in partnership with distributor and manufacturer D6 Sports, has an initial product offering that includes Skateboards, Helmets & Pads, Balance Boards, 3-in-1 Grind Rails, Ramps and in March 2012 BMX Bikes. SWSC is now available in sporting goods stores across the United States.

"I'm so stoked to finally talk about this line and look forward to seeing kids rock the gear," said White.  "I think the product is great and I am really excited for everyone to try it out."

The launch event kicked-off with Shaun visiting the local Boys & Girls Club where he met 150 club kids, presenting them all with donated Shaun White Supply Co. product after which a smaller group was bused to the Hard Rock Hotel & Casino for a Dew Tour VIP experience. The event continued with a BBQ at the Shaun White Supply Co. booth and a time for the kids and other guests to demo the product on an on-site mini ramp. The launch event was MC'd by professional street skater, Andrew Cannon and other guests included local and national media, industry executives and athletes.

"It is fantastic that Shaun is supporting an organization that helped him when he was a kid.  Shaun is an inspiration to our Club members all over the country," said Frank Sanchez Vice President, Sports & Entertainment, Boys & Girls Clubs of America.  "We cannot thank him enough for helping Club kids to 'Be Great.'"

Growing up a part of the southern California skate culture and rising through the ranks to turn pro, Shaun has always wanted to have his own products in the market place. When developing the line with his brother Jesse White every detail was meticulously planned and executed for use based on Shaun and team's testing and specifications. The products will serve the novice, recreational user as well as professional athletes competing at the highest levels.

For additional information on where to purchase Shaun White Supply Co. products please visit, www.ShaunWhiteSupplyCo.com.

SOURCE Shaun White Supply Co.