Shaun White Presents "White Christmas": 8 Days of Holiday Gifting

Shaun is celebrating the holidays with a festive gift-giving campaign on Facebook

Nov 29, 2012, 14:00 ET from Shaun White Enterprises

LOS ANGELES, Nov. 29, 2012 /PRNewswire/ -- This holiday season Shaun White is bringing his festive gift-giving campaign "White Christmas" to Facebook users. Produced by Shaun and directed by his brother Jesse, "White Christmas" features comedic videos of Shaun in full holiday mode and offers daily prize packages from him and his sponsors for 8 days beginning on Dec 3rd.

In 2011 Shaun's "White Christmas" was conceived and executed in collaboration with his longtime sponsor, Burton Snowboards; the campaign ran on and Burton's Facebook page. During "White Christmas", Burton saw its single biggest spike in Facebook fan acquisition on the day when Shaun directed his fans to Burton's page.

The 2011 campaign successes inspired Shaun to grow "White Christmas" to incorporate his sponsors and cross-pollinate to offer his fans an extravaganza of gear and prizes.  "The traffic 'White Christmas' drove last year when we did it with Burton was off the charts," Shaun said of the last year's campaign, "I thought it would be cool to blow it up this year, include all of my sponsors and produce it on my own."

Shaun's daily giveaways for "White Christmas" will include various autographed products and items from his collaborations with Burton, Target, Shaun White Supply Co., Stride, Northstar California, GoPro and Oakley. Gifts include Shaun's Burton snowboard, boots and bindings as well as items from Burton's 2013 White Collection, the men's and women's outerwear line; as well as his Target clothing line, and Oakley signature eyewear –all items, designed by Shaun and his brother Jesse. Signed skateboards, bikes and gear from Shaun White Supply Co.; a year's supply of Shaun's Stride gum flavors; an Epic Season Pass to Shaun's home mountain, Northstar California as well as all of Vail Resorts' premiere mountain destinations; and a GoPro HERO3: Black Edition Camera - all headline the list of "White Christmas" prizes.

To unlock the clues and win the prizes, participants go to to watch a video each day starring Shaun. On top of daily gifts, each day's "White Christmas"' video reveals a clue to unlock the grand prize: a VIP experience for two to the 2013 Dew Tour Mountain Championships in Breckenridge, CO.

Watch the White Christmas teaser video

Experience White Christmas now

SOURCE Shaun White Enterprises