SheerBliss Ice Cream Appoints Ronald A. Boyle National Sales Manager

Jun 10, 2010, 13:27 ET from SheerBliss Ice Cream

SUNRISE, Fla., June 10 /PRNewswire/ -- SheerBliss Ice Cream of Sunrise, Florida, has recently appointed Ronald A. Boyle as National Sales Manager. Ron comes to SheerBliss Ice Cream after serving in several capacities in the frozen category for the past 25 years. His many years of experience with both the Haagen Dazs and Frozfruit brands brings great depth to his ability to extend the SheerBliss brand throughout the country.

"We are thrilled to have Ron join the SheerBliss Ice Cream team leading our sales effort as we enter our fifth year of operation," says Gary A. Barron, President of SheerBliss Ice Cream. SheerBliss exploded onto the marketplace five years ago being the original ice cream company to produce a pomegranate flavor ice cream and with their attractively designed metal cans. "The SheerBliss Ice Cream pint can goes far beyond its attractive look on the shelf. It goes a long way in protecting the longevity of the ice cream product inside the can," says Barron. SheerBliss produces seven delicious flavors packaged in their distinctive cans along with their popular novelty bar of pomegranate ice cream dipped in dark chocolate. This past year, SheerBliss Ice Cream launched its line of BlissBites™, a bon-bon style ice cream product covered in decadent gourmet chocolate which are 50 calories each.

Boyle will lead a national sales team boosted by the support of brokers around the country. His expertise in furthering brand identity is expected to raise the awareness of SheerBliss Ice Cream throughout the industry. "Ron's knowledge of how best to interface with stores by developing a strong demo program will be a major focus for us," said Lesley B. Casper, SheerBliss Ice Cream Vice President. "There is no better way for the cash register to ring than for us having the consumer taste the product," said Casper.

SOURCE SheerBliss Ice Cream