Sheetz Plays Key Role in Selling Naming Rights for Its Hometown as Part of Major Motion Picture Release

Convenience Retailer to Host Movie Screening for Filmmaker Morgan Spurlock, Sony Pictures Classics, Movie Sponsors and Employees

Apr 14, 2011, 14:34 ET from Sheetz, Inc.

ALTOONA, Pa., April 14, 2011 /PRNewswire/ -- Sheetz is helping change the name of its birthplace to the title of a new documentary by Oscar-nominated filmmaker, Morgan Spurlock.  The director of "POM Wonderful Presents: The Greatest Movie Ever Sold" purchased the naming rights for Altoona, PA – the hometown of Sheetz.  

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The city officially will change its name during a proclamation ceremony on Wednesday, April 27 and will keep the name for a period of 60 days.  Sheetz and Spurlock last night lobbied the city with a resolution that was unanimously approved by Altoona City Council. Sheetz will also host a red carpet event and screening of the film along with Altoona city officials after the proclamation.  All money used to purchase the naming rights will be used to support the City of Altoona Police Department.

The movie takes a satirical look at the world of advertising and product placement in the film industry, while being entirely funded by product placement and advertising.  As a top sponsor of the film, Sheetz and its executives have had tongues firmly planted in cheek the whole way through this experience.

"We didn't really know quite what to expect when we first started this thing. We took a chance getting involved in this project," says Stan Sheetz, president and CEO, Sheetz, Inc., "We could look like total idiots or complete geniuses when it's all said and done... so far it's working out in our favor."  

The film shows that companies pay millions of dollars to have their goods strategically placed in movies.  If the price is right, just about everything can be sold, including a small town in Central Pennsylvania.

"Practically everything in America is for sale these days," quips Altoona mayor Bob Schirf.  "Sporting events, stadium names, they all have a price tag, so we thought, 'why wouldn't we market our town the same way?'  It's all in good fun."

"POM Wonderful Presents: The Greatest Movie Ever Sold" is set to be released in theaters April 22.

SOURCE Sheetz, Inc.