Shelby Hall Launches New Race Team For NORRA Mexican 1000, Honoring Legendary Family Racing Heritage

Shelby Hall, granddaughter of off-road racing legend Rod Hall, has announced the formation of her first independent race team set to compete in the upcoming NORRA Mexican 1000.

HUNTINGTON BEACH, Calif., March 11, 2025 /PRNewswire/ -- Shelby Hall, granddaughter of off-road racing legend Rod Hall, has announced the formation of her first independent race team set to compete in the upcoming NORRA Mexican 1000. This milestone marks a significant new chapter in the Hall family's storied racing legacy while paying homage to the iconic partnership between Ford Bronco and the legendary Bill Stroppe. Enhancing the historic significance, Hall's team will make history as the first independent team to debut and compete with the Bronco DR.

"Racing is in my blood," said Hall. "It's an incredible feeling to launch my own team while carrying forward the traditions my grandfather established. The Mexican 1000 is where so much of our family history was written, and I'm honored to continue that legacy on these same challenging Baja trails."

Rod Hall's influence on off-road racing is legendary. With an unprecedented 25 class wins at the Baja 1000 and numerous victories throughout a career spanning five decades, he established himself as one of the most successful and consistent competitors in the sport's history. His remarkable record includes an unbroken streak of competing in 50 consecutive Baja competitions.

In 2015 and 2016, Shelby and her grandfather competed in the Mexican 1000, in his restored 1968 Ford Bronco. They made it to the podium with a 2nd-in-Class trophy in both 2015 and 2016. The Bronco was originally a Stroppe creation that won the Mexican 1000 and its class.

Racing under the banner of Shelby Hall Off-Road and backed by LFI in Colorado, the team will feature Shelby Hall and Brady Melin competing in a Bronco DR with the iconic Stroppe Livery. This new team pays tribute to the legendary partnership between Ford Bronco and Bill Stroppe, whose "Baja Broncos" cemented the vehicle's reputation for durability and performance in off-road racing. Stroppe's collaboration with Ford led to numerous victories in the late 1960s and early 1970s, including the historic 1969 Mexican 1000 win with Rod Hall and Larry Minor. The team's Bronco DR will proudly wear a Stroppe-inspired livery which became a symbol of Bronco racing success.

"The Bronco and Stroppe legacy represents the perfect blend of manufacturer commitment and racing innovation," Hall explained. "We're proud to honor that heritage with our team's approach, combining time-tested racing principles with modern technology and preparation."

The NORRA Mexican 1000, known as "The Happiest Race on Earth," presents the perfect venue for Hall's team debut, offering a challenging course that tests both driver skill and vehicle endurance across the legendary Baja California peninsula.

Additional details regarding the team's vehicle specifications, and sponsorship partnerships will be announced in the coming weeks.

About Shelby Hall Off-Road (SHO)

Shelby Hall Off-Road (SHO) was born from Shelby's deep-rooted passion for off-road adventures, Broncos, and the camaraderie that comes with them. SHO was created to foster a true community experience—one where enthusiasts can learn off-road techniques, enjoy their Bronco or 4×4, connect with like-minded adventurers, and take on new challenges. Offering workshops, off-road excursions, and community events, SHO is dedicated to making off-roading accessible and enjoyable for all. Shelby Hall comes from a family with a legendary legacy in off-road racing. As a third-generation professional off-road driver, she thrives on the thrill of every new adventure. Beyond running SHO, Shelby continues to push boundaries in motorsports—competing in the annual Rebelle Rally six times, launching her own UTV racer in 2024, and preparing to race with her own team in the 2025 NORRA Mexican 1000. Committed to growing the sport, she continues to break barriers and inspire strong female representation in off-road motorsports.

Press Contact:

Michelle Suzuki
3109-930-6655

SOURCE Shelby Hall Off-Road (SHO)