Shell Educates Consumers About the Importance of Protecting Their Vehicles From Engine Gunk With Free Gasoline Giveaways

Shell 'Protect Your Engine' Gasoline Giveaways to Provide High Quality Gasoline to Drivers Coast-to-Coast

Oct 14, 2010, 11:20 ET from Shell Oil Products US

HOUSTON, Oct. 14 /PRNewswire/ -- Shell, the number one selling gasoline brand in the U.S., will continue its efforts to educate consumers about the benefits of using high quality gasolines in their vehicles by giving away thousands of gallons of Shell Nitrogen Enriched Gasolines to drivers coast-to-coast on Friday, October 15.  To ensure consumers have a firsthand opportunity to learn about and try Shell Nitrogen Enriched Gasolines for themselves, Shell will host the "Protect Your Engine" Gasoline Giveaways in four markets.  All grades of Shell gasolines contain a unique, patented Nitrogen Enriched Cleaning System designed to clean up the "gunk" – also known as carbon deposits – which lower quality gasolines can leave behind. It also acts as a protective barrier to shield and protect engines from performance robbing gunk, helping keep engines running at their best.

The Shell 'Protect Your Engine' Gasoline Giveaways will be held on Friday, October 15 in Miami, Chicago, Dallas and Seattle. In each of these markets, one selected Shell station will provide each participating vehicle with up to 20 gallons of Shell Nitrogen Enriched Gasoline for FREE.  

"At Shell, we believe educating drivers that all gasolines are not the same is key to helping them keep their vehicle's engines running at their best. After all, a vehicle is typically the second costliest investment people make," said Karen Wildman, Shell North American brand and communications manager.  "Since drivers depend so heavily on their vehicles in today's economic climate, Shell is dedicated to providing them with valuable information, products and opportunities that will help them get the most out of every drop of Shell Nitrogen Enriched Gasolines."

The Shell Nitrogen Enriched Cleaning System cleans and protects in both conventional and modern engines. Nitrogen, a key element of the active cleaning molecule in the fuel, makes it significantly more stable at higher temperatures common in modern engines. The increased stability ensures that the molecule can work under much tougher engine conditions by resisting thermal breakdown better than conventional cleaning additives.  Shell V-Power® Premium gasoline contains the highest concentration of the Shell Nitrogen Enriched Cleaning System, providing maximum protection for optimum performance.

Shell Nitrogen Enriched Gasolines also prevent the build-up of gunk more effectively than gasolines containing only the minimum amount of cleaning agents as required by the Environmental Protection Agency (EPA).  The patented cleaning system exclusive to Shell is certified to meet the TOP TIER Detergent Gasoline  Standard – voluntary standards designated by some of the world's top automakers (Audi, BMW, GM, Honda, Toyota, Volkswagen) to try to raise the bar on fuel quality beyond minimum government criteria.  Industry research has proven that a clean engine results in better fuel efficiency, reduced emissions, and overall optimal vehicle performance.

The locations of the Shell Nitrogen Enriched Gasoline Giveaway events being held in Seattle, Dallas, Miami and Chicago and will be revealed prior to each event, Friday, Oct. 15. For details please visit:

For additional information on Shell Nitrogen Enriched Gasolines, visit

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and (NYSE: RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,300 Shell-branded stations in the Eastern and Southern United States.

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SOURCE Shell Oil Products US