HOUSTON, Aug. 16, 2011 /PRNewswire/ -- Demonstrating that improved fuel efficiency is possible today, Shell is promoting its Smarter Driving program to help motorists make the most of their fuel purchases and our natural energy resources. The national program launched earlier this month with John and Helen Taylor, known as the world's most fuel efficient couple, kicking off their latest world record attempt to demonstrate how everyday motorists can use simple tips to stretch their fuel and budget. The Taylors are currently on a record setting drive through the 48 contiguous states in an attempt to use the least amount of gasoline driving an unmodified, non-hybrid vehicle, and using tips from the Shell Smarter Driving program. Their drive is fuelled exclusively by Shell Nitrogen Enriched Gasolines and demonstrates that fuel efficiency doesn't mean sacrificing quality.
Enter the Sweepstakes:
To help consumers get engaged with the program and become smarter drivers, Shell is offering a chance to win a brand new 2012 Chevrolet Cruze Eco – the same type of vehicle the Taylors are driving on their record attempt – and a year's supply of free Shell Nitrogen Enriched Gasolines just for sharing their plans to become smarter drivers! To enter the sweepstakes, from now to September 15, 2011, consumers can submit a 140 or less word entry about how they plan to drive smarter. At the end of the sweepstakes period, a winner will be randomly selected and awarded the sweepstakes prizes. Daily winners will also be randomly selected to win a $100 Shell Gift Card.
Take the Smarter Driving IQ Test:
In addition to the online sweepstakes, Shell is also inviting everyone to test their Smarter Driving knowledge or IQ to see if they're making the most of their fuel purchases. The fun and engaging online quiz and the results can be shared through Facebook and allows users the opportunity to download tips on how to drive smarter.
Follow the Taylors and create a MAP to Smarter Driving:
For those wanting to track John and Helen Taylor on their latest world record attempt through the 48 contiguous states, Shell created an online destination where they can see the Taylors' latest location, view their road trip pictures and read their comments and tips from the road. After starting in Burbank, Calif., 16 days ago, the Taylors have already wound their way from the West Coast, through stops in Texas, Missouri, Alabama, Florida, the Carolinas, to the Northeast hitting Pennsylvania, New Jersey and New York, reaching 34 of the 48 states they plan to hit as they look to set a new fuel efficiency record. The couple will end their journey in Las Vegas later this month.
"From the four corners to the striking architecture of the South and the majestic skyline of New York City, we've been able to take in all of the beauty of the states from the road while also getting an up-close look at how Americans drive," said John Taylor. "Helen and I have been pushing the boundaries of fuel efficiency for the last 30 years and we know there are easy ways for consumers to become more fuel efficient. By following the Shell Smarter Driving program, anyone can help stretch their fuel farther on the road."
As part of the tour, the Taylors are stopping at select Shell stations along their journey to fill their tank and hold on-site meet-and-greets with consumers informing them about simple fuel efficiency tips, including ways to save money on high-quality fuel at Shell by leveraging grocer loyalty reward programs in select markets and using payment options that can offer significant discounts.
The Shell Smarter Driving program and the Taylors' latest record attempt will help demonstrate how everyone can use fuel more efficiently by ensuring proper vehicle maintenance, changing simple driving behaviors, and saving money on high-quality products following a simple "MAP" to Smarter Driving, which includes:
- Maintenance: Performing smart vehicle maintenance before you drive.
- Actions: Practicing smart behaviors or actions while you're behind the wheel.
- Products: Purchasing smart products and services at the right price without sacrificing quality.
For Smarter Driving tips in each of these areas, please visit www.shell.us/smarterdriving.
"Through the Shell Smarter Driving program, Shell wants to show consumers there are steps everyone can take to ensure they are driving smarter," said Dan Little, North America fuels marketing manager for Shell Oil Products U.S. "By encouraging consumers to 'MAP' their journey before driving, we want everyone to see they can use fuels more efficiently, stretch their fuel purchases and make our energy resources go further."
To enter the sweepstakes, test your Smarter Driving IQ, learn more about the Shell Smarter Driving Program or follow the Taylors' latest world record attempt, visit www.shell.us/smarterdriving or go to www.Facebook.com/ShellOnTheRoad.
To learn more about Smarter Mobility, go to www.shell.com/smartermobility.
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the Western United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and (NYSE: RDS.B)]. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through approximately 8,200 Shell-branded stations in the Eastern and Southern United States.
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SOURCE Shell Oil Products US