HOUSTON, May 20, 2019 /PRNewswire/ -- Shell announced that a new and improved formulation of its premium gasoline, Shell V-Power® NiTRO+, is launching today from coast-to-coast. This new formulation is engineered with four levels of defense against gunk, wear, corrosion and now friction to help keep your engine running like new*. It's the brand's best, most advanced fuel ever and the result of more than a century of Shell fuels innovation. Shell V-Power® NiTRO+ now includes the brand's proprietary technology to help reduce friction in your engine and improve efficiency, furthering the brand's competitive advantage.
To celebrate the new fuel formulation, Shell is also rolling out a bold new national campaign called "Fuel for Thought" to challenge consumers to "unthink what they think they think" about premium fuels.
"We wanted to create our best premium fuel ever, engineered to help keep engines running like new. We know this is especially important since research shows people are keeping their cars longer than ever, paired with the fact that a larger number of new cars sold are premium recommended or required," said Dan Little, General Manager, North America Marketing, Shell Oil Products US. "Not all fuels are created equal, and we want to make sure drivers know the difference."
Officially launching today, Fuel for Thought features television and film actor (and car enthusiast) Brent Bailey in a campaign that comes to life through a variety of touchpoints, including a national TV commercial, mobile gaming, social amplification, unique partnerships and immersive activation experiences that educate consumers on how the latest formulation can help keep their engine running like new*.
Shell will continue to celebrate at the Indianapolis 500, where 2017 NTT IndyCar Champion Josef Newgarden – gunning for his first Indy 500 victory – will be driving the freshly-painted No. 2 Shell V-Power NiTRO+ Chevrolet race car for legendary team owner Roger Penske.
Racing fans at the Indy 500 will also be surprised with an interactive roadside attraction throughout the weekend called "What the Pump?" to test fans on their fuel knowledge and rewarding winners with Shell gift cards and other exciting prizes. The "Most Rewarding Gas Pump" will also be visited by IndyCar driver Josef Newgarden who will be tipping off fans about the pump's whereabouts.
As part of the fuel launch, The Shell Great Gas Giveaway will offer consumers over $1 million worth of prizes to new and existing Fuel Rewards® Program members. Today through September 1, 2019 Fuel Rewards members will be automatically entered to win, including the grand prize of free fuel for a year, which will be awarded daily to four lucky winners. Customers earn 1 entry for each regular-grade or mid-grade fuel purchase and 4 entries when they purchase Shell V-Power® NiTRO+. For more information on The Great Shell Gas Giveaway, including terms and conditions, visit shell.us/win.
Now engineered with four levels of defense against gunk, wear, corrosion and friction to help keep your engine running like new*, Shell V-Power® NiTRO+ is America's best-selling premium gasoline brand and can be found across the country at approximately 13,000 Shell-branded stations.
For more information on Shell V-Power® NiTRO+ visit www.shell.us/vpower or follow @Shell_OnTheRoad. To learn more about becoming a Fuel Rewards member to participate in the Shell Great Gas Giveaway visit www.fuelrewards.com/fuelrewards.
*In engines that continuously use Shell V-Power® NiTRO+ Premium Gasoline
Shell Oil Company is an affiliate of Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 20,000 people working to help tackle the challenges of the new energy future.
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate legal entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to Royal Dutch Shell plc and subsidiaries in general or to those who work for them. These terms are also used where no useful purpose is served by identifying the particular entity or entities. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to entities over which Royal Dutch Shell plc either directly or indirectly has control. Entities and unincorporated arrangements over which Shell has joint control are generally referred to as "joint ventures" and "joint operations", respectively. Entities over which Shell has significant influence but neither control nor joint control are referred to as "associates". The term "Shell interest" is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in an entity or unincorporated joint arrangement, after exclusion of all third-party interest.
This press release contains forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act of 1995) concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as "aim", "ambition', ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''goals'', ''intend'', ''may'', ''objectives'', ''outlook'', ''plan'', ''probably'', ''project'', ''risks'', "schedule", ''seek'', ''should'', ''target'', ''will'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. No assurance is provided that future dividend payments will match or exceed previous dividend payments. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2017 (available at www.shell.com/investor and www.sec.gov ). These risk factors also expressly qualify all forward looking statements contained in this press release and should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, October 2, 2018. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.
We may have used certain terms, such as resources, in this press release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov.