Shell V-Power® Fuels Ferrari At The Track In Austin And Beyond

The Changing Engine Technology Equation: Smaller Engines + Fuel Efficiency = Performance

Leanings from the track translate to Shell V-Power road fuel developed for consumers around the world

Nov 13, 2013, 07:30 ET from Shell Oil Company

AUSTIN, Texas, Nov. 13, 2013 /PRNewswire/ -- Scuderia Ferrari drivers Fernando Alonso and Felipe Massa will take to the track this weekend during the second annual Formula 1™ United States Grand Prix in Austin, Texas. During the technical partnership with Shell, Scuderia Ferrari has achieved 12 FIA Formula 1 Drivers' titles and 10 Constructors' titles. The Shell V-Power race fuel powering the Ferrari race car engines is closer to what everyday drivers put in their tanks than you might think.

"The technology we use to develop Shell V-Power for consumers is a direct result of our racing, or technical partnership, with Ferrari," said Elizabeth Hudson, fuel category manager at Shell Oil Products US. "We share Ferrari's competitive spirit of wanting to be the best, and apply that philosophy to our fuels, which has resulted in today's Shell V-Power Premium Gasoline, our best, most technically advanced fuel for improved vehicle performance."

It's not just the benefits of fuels development technology that the Scuderia Ferrari drivers have in common with the average American driver. The 2014 season will bring a number of exciting changes to the Formula 1 race scene that reflect what consumers may see in their own vehicles today. First, the large, stout V8 engine will be replaced by a small, powerful 1.6L V6 engine, which more closely resembles what is under the hoods of today's newer vehicles. To go with the smaller engine, there will also be a reduction in the amount of fuel permitted per race from 42 gallons to just 26.4 gallons. This means teams will need to drive smarter and more efficiently using 37 percent less fuel per race, while still requiring high performance to take the checkered flag.

Fuel efficiency and performance are top of mind for both engine designers, like Ferrari, and their drivers as Formula 1 rules prohibit refueling at pit stops during the race. Similarly, according to the U.S. Energy Information Association, evolving consumer preferences, improved technology, and economic changes are pushing the nation toward greater vehicle efficiency.

Shell is helping the Scuderia Ferrari team to tackle the changing engine technology equation:  smaller engine, fuel efficiency, performance challenge. Shell has been working with Ferrari since 2009 on the 2014 1.6L V6 engine design that places a greater importance on fuels and lubricants in order to get the same level of performance the driver expects. Shell continues to use the most extreme test bed – the race track – to develop premium products for Shell customers around the world.

"Our technical partnership has seen the development of Shell V-Power race fuel, which is designed to provide Scuderia Ferrari with three main advantages," said Mike Evans, Shell Formula One fuels specialist. "First, give the engine more power and responsiveness through optimized formulation; second, improve fuel economy; and third, offer protection and increase the reliability of the engine."

The development of Shell fuels and lubricants is a direct result of the day-to-day technical partnership that Shell scientists have shared with the engineers and technicians of the Ferrari Formula 1 team for more than 60 years, allowing any technological advantage developed for Ferrari to be passed directly through to the motorist. To help drivers succeed at track and on the street, Shell focuses on three common priority areas:  performance, efficiency and innovationwith safety underscoring everything.

"We test the fuel up to 40 times during each race to make sure it remains within the Federation Internationale de l'Automobile specification," said Guy Lovett, Shell Technology Manager for Ferrari. "The fuels are optimized to run as close to these specification limits as possible for maximum power and efficiency. If at any time the fuel is found to be outside these limits, the Ferrari team could be disqualified, so our drive for perfection is crucial."

Ferrari is very glad for the work done through the technical partnership with Shell. For now, though, Ferrari, Austin and Americans fueling with Shell V-Power can rest assured that they are receiving the best, most technically advanced gasoline that actively cleans for better performance. It removes an average of 60% of harmful intake valve deposits left behind by low quality premium gasoline, starting with the very first tank.

It is with this cleaning power, Shell V-Power helps delivers driving performance that excites. And, now through November 25, Shell is inviting motorists to submit their photo collages illustrating the moments, locations, people and sights that make up their formula for driving excitement in the Shell V-Power "Formula for Excitement" Contest for a chance to win a once-in-a-lifetime driving experience and Shell V-Power Premium Gasoline.

For more information on Shell V-Power, visit For more information about the technical partnership with Ferrari, visit For more information on the Shell V-Power Formula for Excitement Contest, visit

About Shell

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, with a network of approximately 6,000 Shell-branded gasoline stations in the western United States. Another 8,300 Shell-branded stations in the eastern and southern regions are managed by Motiva Enterprises LLC, a 50/50 joint venture between Shell Oil Company and Saudi Refining, Inc.

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with 93,000 employees in more than 90 countries. [(NYSE: RDS.A) and (NYSE: RDS.B)]

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 24% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''intend'', ''may'', ''plan'', ''objectives'', ''outlook'', ''probably'', ''project'', ''will'', ''seek'', ''target'', ''risks'', ''goals'', ''should'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2010 (available at and ). These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, November 13, 2013. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release. There can be no assurance that dividend payments will match or exceed those set out in this press release in the future, or that they will be made at all.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions.  We may have used certain terms in this press release that SEC's guidelines strictly prohibit us from including in filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

SOURCE Shell Oil Company