Sheplers and The Mirage Hotel & Casino Team Up To Celebrate ProRodeo's Biggest Event

Nov 15, 2012, 11:50 ET from Sheplers, Inc.

FRISCO, Texas, Nov. 15, 2012 /PRNewswire/ -- Sheplers, Inc., the world's leading provider of western apparel and footwear, announced today that it has teamed with The Mirage Hotel & Casino and Rodeo Vegas to provide fans a new way to be a part of the action at this year's Wrangler National Finals Rodeo (WNFR).  The Professional Rodeo Cowboys Association (PRCA) World Champions will be crowned over 10 nights of edge-of-your-seat rodeo action December 6 through December 15 in Las Vegas.  Sheplers, the Official Online Retail Partner of the PRCA, and Rodeo Vegas, the PRCA's Official After-Party, have joined forces to provide fans across the country unprecedented access to the World's top cowboys, top country artists and the most exciting 10 days and nights of the ProRodeo year.

Sheplers Western Wear is providing Rodeo and Country Music fans worldwide with an array of content in the run up to the WNFR.  Through this partnership, Sheplers Rodeo Vegas' WNFR Insider, fans will be able to receive unprecedented up-to-the-minute live updates about Team Mirage Cowboys and Cowgirls, the Rodeo Vegas' roster of musicians and all the rodeo action. Once the WNFR begins, coverage becomes a hybrid of beat writing and exclusive behind the scenes videos including celebrity interviews and nightly Rodeo Vegas concerts, and daily recaps of WNFR performances.

"We are proud to partner with Sheplers as they become official Rodeo Vegas Insiders. Rodeo Vegas' No. 1 priority is the fan experience," said The Mirage Vice President of Marketing and Advertising Traci Preus. "The fans will get a true look into all aspects of the Wrangler National Finals Rodeo with top-notch nightly entertainment and hospitality at The Mirage. This year's free entertainment line-up including superstars Craig Morgan and Chris Cagle is a direct reflection of our dedication to the rodeo fans."  

In conjunction with this news, Sheplers also is launching a dedicated webpage – – as the go-to source for anything WNFR. The page offers a complete menu of multimedia content in addition to all of the top new western wear gear from Wrangler, Justin, Resistol and other WNFR sponsors. Fans and customers can visit to get daily/weekly posts and prepare for the upcoming WNFR.

"Over the past few years Sheplers has focused on becoming the global destination for everything involved in the country western lifestyle and now through our Rodeo Vegas Insider program we are putting our customers at the very center of the action of the western lifestyle's most exciting event," said Sheplers CEO Bob Myers. "Partnering with The Mirage and Rodeo Vegas brings together industry stakeholders who all share a love of ProRodeo and understand how exciting it is to be in Las Vegas for the 10 days of WNFR.  It was important to us to find the right team to bring the excitement of those 10 days directly to fans across the world. "

As the Official WNFR After-Party of the PRCA, Rodeo Vegas, now in its ninth year, celebrates the action each night during and after the rodeo with a free WNFR viewing, party and concert featuring the greatest line-up of country music stars on the Las Vegas Strip.  This year's entertainment line-up includes Miss Willie Brown, Josh Thompson, Craig Morgan, Maggie Rose, Sam Riddle, Daryle Singletary, Justin McBride and Chris Cagle.

"Rodeo Vegas was created to give fans direct access to WNFR cowboys and cowgirls in a party atmosphere that features some of the best entertainers in country music.  2012 is going to be the most exciting Rodeo Vegas party ever and we are excited that The Mirage and Sheplers have teamed up to give fans everywhere the chance to enjoy the party," said Rodeo Vegas founder K.C. Jones, who just qualified for his sixth WNFR in steer wrestling.  "I am excited for fans to have the opportunity to go behind the scenes of the action day and night to see what the WNFR is really all about."


The Wrangler National Finals Rodeo is the season-ending championship event for the Professional Rodeo Cowboys Association and is widely acknowledged to be the world's premier rodeo. Held every December at the Thomas & Mack Center in Las Vegas, the Wrangler NFR is ProRodeo's richest and most prestigious rodeo, and it showcases the very best cowboys, barrel racers and livestock in the world.  In 2012 over 6 million dollars in prize money will be awarded to the top competitors, culminating with the crowning of the World Champions on December 15.  All of the rodeo action can be followed live on the Great American Country (GAC) television network. 


Ideally located in the center of the famed Las Vegas Strip, The Mirage is the place to stay and play.  The resort features contemporary AAA Four Diamond accommodations, dynamic nightlife including The Beatles REVOLUTION Lounge and a one-of-a-kind nightlife experience at 1 OAK, tantalizing restaurants created by the world's most acclaimed designers and renowned chefs, a salon from celebrity stylist Kim Vo, the enticing Bare pool lounge, and 170,000 square feet of meeting and convention space.  Unique entertainment options include The Beatles™ LOVE™ by Cirque du Soleil® celebrating the musical legacy of The Beatles, Terry Fator: Ventriloquism in Concert, and the lush animal sanctuary of Siegfried & Roy's Secret Garden and Dolphin Habitat.  From the iconic Volcano and 20,000-gallon lobby aquarium to the lush tropical atrium and pool, guests experience an exotic world-class destination unlike any other.  The Mirage is a wholly owned subsidiary of MGM Resorts International™ (NYSE: MGM).  For more information and reservations, visit or call toll free at (800) 374-9000 or find us on Facebook and Twitter.


About Sheplers, Inc. 

Western wear and Sheplers has been synonymous for over 100 years. Sheplers is the world's leading provider of apparel and accessories for the country/western lifestyle including: traditional cowboy wear, fashionable western wear, country inspired casual wear and authentic work gear. Consumers have the ability to shop wherever and whenever it is convenient for them: in one of our 18 stores across the US, online 24/7 at or via its extensive catalog offering.  Sheplers proudly carries some of the world's best known brands from Wrangler, Levi and Cinch to Justin, Lucchese, Ariat and Nocona, to Stetson to Carhartt and Montana Silversmiths, and much more all under one roof. We cater to men, women and children whether they are looking for a complete outfit, a fun accessory to finish off a special look, or a great piece of home decor. In fact, we carry over 2000 pairs of boots and can fit virtually any size foot. Sheplers, since 1899, and still going strong. Western Wear for the Way You Live™.

SOURCE Sheplers, Inc.