ShermansTravel.com Debuts On-Site Social Travel Applications Utilizing New Social Plugins From Facebook

NEW YORK, April 29 /PRNewswire/ -- ShermansTravel.com (www.ShermansTravel.com), the web's most trusted source for hand-picked travel deals, expert travel advice, and trip ideas, is taking "word of mouth" to the next level by launching a set of on-site applications that utilize newly-released Facebook social plugins.

Users visiting ShermansTravel.com content pages can "Like" destinations and establishments (hotels and restaurants). Users can also indicate "I Want to Go," "I'm Going" or "I've Been" to destinations and establishments featured on ShermansTravel.com. Thumbnail photos of friends and Facebook users who have used the application surface on the page, making it easy to connect with friends who might offer travel advice or be open to planning a group trip.

"Applying Facebook's new applications to the travel space is a perfect fit," said Jim Sherman, founder and president of ShermansTravel Media. "Friends love to discuss where they've been or where they're going, and now we can help them connect, join the conversation, and provide the tools they need to make their dream trips a reality."

ShermansTravel.com partnered with Social Amp, Inc., a social commerce technology company, to enable these social applications on the ShermansTravel.com site. Applications powered by Social Amp's platform allow retailers to generate new conversion opportunities enabled by emergent social media channels and user connections.

"Social media can provide powerful ways to acquire new users and customers if executed with the right tools," said Matt Sunbulli, CEO, Social Amp. "With innovative companies like ShermansTravel.com, Social Amp is moving social media forward from conversations to conversions."

Examples of new on-site applications utilizing Facebook's new social plugins: Las Vegas Travel Guide: http://www.shermanstravel.com/travel_guides/Las_Vegas

The Cooper Square Hotel, NYC: http://www.shermanstravel.com/travel_guides/New_York_City/hotels/review/The_Cooper_Square_Hotel

SHERMANSTRAVEL MEDIA

ShermansTravel Media is a leading travel media company that publishes travel deals, trip ideas, and destination advice. Core digital products include ShermansTravel.com and email publications (Sherman's Top 25, Bulletins, Luxe 15). Other company products include its Travel Search price comparison tool, the ShermansTravel Deals Network, and Sherman's Travel magazine, focused on "smart luxury." Founded in 2002 to help travelers make sense of the overwhelming number of online travel specials, ShermansTravel.com is now the web's most trusted source for editor-screened travel deals, hotel reviews, and destination advice. Sherman's Top 25, a free weekly e-newsletter, boasts four million subscribers. Sherman's Travel magazine circulation is 250,000 rising to 400,000 in 2010.

SOURCE ShermansTravel.com