Shine Technologies Welcomes Philipp Humm to its Board of Directors

Former Vodafone Chief Executive To Assist Wireless Carriers with Ad Blocking Strategies

Nov 30, 2015, 12:37 ET from Shine Technologies

SUNNYVALE, Calif., Nov. 30, 2015 /PRNewswire/ -- Shine Technologies, provider of network-level ad control solutions for wireless carriers, today announced former Vodafone Europe Chief Executive Officer, Philipp Humm, has joined the company's Board of Directors.

"Adding Philipp to Shine's Board shows just how committed we are to helping mobile carriers roll out ad blocking services worldwide," said Shine Technologies CEO, Ron Porat. "The experience and strategic insights Philipp brings as a telco industry veteran will hasten roll-outs of our ad control solutions, which let mobile network operators give consumers the power and choice to protect themselves from mobile ads."

Shine has been at the center of an ad blocking debate that took on new meaning with the public roll-out of its ad blocking service to nearly 14 million Digicel subscribers in September of this year.

"Shine is catalyzing the most significant change in the telco/ad-tech dynamic," said Humm. "It will shift the power back to consumers and to mobile operators and thus create a new market equilibrium. Shine is best positioned to help operators implement a network-based ad blocking strategy in the near future."

Philipp Humm served at Vodafone from 2012 to 2015 where he was CEO, Europe. He joined Deutsche Telekom in 2005 as CEO, T-Mobile Germany, and in 2010 became CEO of T-Mobile USA. In 1999 he joined Amazon as Managing Director Germany. Humm studied business in Germany at the University of Michigan before receiving his MBA from IMEDE in Switzerland.

About Shine Technologies
Shine helps mobile carriers and other telecom operators give their customers choice and protection in their mobile ad experience. The company's network-level solutions provide impression-level visibility of ad tech usage, monetization and abuse of infrastructure, as well as dialed and granular control of mobile advertising. Learn more at:

Media Contacts:
Chris Blake
MSR Communications
Phone: 1-415-989-9000

Roi Carthy
Shine Technologies
Phone: +972-545-255-764


SOURCE Shine Technologies