Shoot Instant, Moving Pictures With PHHHOTO®, The Next-Generation Camera App From HYPERHYPER®

NEW YORK, July 23, 2014 /PRNewswire/ -- HYPERHYPER®, the award-winning digital agency and product studio, has announced the launch of PHHHOTO® for iPhone, available today in the iTunes App Store worldwide. Download now at http://phhhoto.com/app.

PHHHOTO is a free camera app that captures life in motion through its exclusive, multi-frame camera. Now anyone can shoot and share images that look and feel alive. The PHHHOTO format consists of a series of frames captured with a single touch. The frames are then looped back and forth in a way that brings subjects to life. In the world of PHHHOTO, waves crash, ice cream cones drip, and suns rise and set — forever.

If you've attended any great parties or social events this year, there's a good chance you've experienced PHHHOTO PRO®, the wildly popular animated photobooth. PHHHOTO PRO® illuminates and detects your face, shoots several frames, then delivers a sharable, animated selfie to your phone via SMS. PHHHOTO is now bringing this format to the iPhone — and bundling it with sleek community features so you can follow, like, comment and share PHHHOTOS with friends.

HYPERHYPER explains, "Until today, cameras had two modes: snap a picture, or record a video. Now there is something in between. PHHHOTO makes the most ordinary moments look and feel mesmerizing, instantly and effortlessly. Anyone can do it. Quicker than video, more lifelike than stills."

At PHHHOTO parties, the app becomes an extension of the photobooth, which has been tapped by some of the world's most influential brands, like Red Bull and Michael Kors, to capture and distribute PHHHOTOS of fans, socialites and celebrities. The results speak for themselves — a single PHHHOTO party often generates more original social content than some social campaigns lasting several weeks. And with PHHHOTO for iPhone now gathering these PHHHOTOs in one place, people can see and share the party forever.

PHHHOTO® FOR IPHONE

• An early beta version of the app spread quickly amongst a circle of notable musicians including Katy Perry (@katyperry), Diplo (@diplo), Dillon Francis (@dillonfrancis), Bro Safari (@brosafari), and Gent & Jawns (@gentandjawns).
• Within the first week of the beta, over 8000 new PHHHOTOS were posted

PHHHOTO PRO®

• In just six months, PHHHOTO PRO® captured the faces of over 150,000 people — in 10 different countries.
• Brands that used PHHHOTO PRO® at their events include Red Bull, Michael Kors, Nike, Adidas, Playboy, Rayban, Sonos, TOMs, Warner Bros, Time Inc, Vice and hundreds more.
• A few of the influencers captured by PHHHOTO PRO®: Puff Daddy, Michael Kors, Miranda Kerr, Dr. Drew, Waka Flaka Flame, Diplo, Holly Madison, Jhene Aiko, Nicola Formichetti, The XX, Cailin Russo and Gigi Hadid.

To see great examples of PHHHOTO® in action, visit:

@MIMI
Armed with a ruthless aesthetic and an eye for detail and composition, Mimi creates and curates some of the most captivating content on PHHHOTO. Follow her on PHHHOTO and see more by checking out @phhhoto on Instagram and Tumblr.

http://phhhoto.com/i/4q-AXy933do 
http://phhhoto.com/i/qIxpu4M32gy 
http://phhhoto.com/i/oyfP2tJ31qt 
http://phhhoto.com/i/EjZiL8B2z5p

@LUKE
Meet Luke: prolific artist, animator, art director, DJ, and bi-coastal party-thrower. He's a busy man, but he still finds time to create some of the best PHHHOTOs you've ever seen.

http://phhhoto.com/i/dLpYiXR2zf2 
http://phhhoto.com/i/KSmJrmQ32sw 
http://phhhoto.com/i/idNW5rs2ugx 
http://phhhoto.com/i/y8wyzsB2kjh

@KEVIN
Kevin is a world traveller, adventure-seeker, and Film Director at Camp4Collective – an agency known for shooting the best action and adventure athletes in the wildest places on earth.

http://phhhoto.com/i/l4MMuZz33ir 
http://phhhoto.com/i/yHa0kVv30qg 
http://phhhoto.com/i/qy-Nfoc2lwt 
http://phhhoto.com/i/x0PfrUB2wty

ABOUT HYPERHYPER

HYPERHYPER® creates and connects digital media and culture. We make our own products and collaborate with large brands (ex: Red Bull, Playboy, E!, Showtime, Michael Kors, Vice) and small startups (ex: VFILES, Frequency, Paddle8, Valet, Plant) to design and develop theirs. Our dedicated product teams work seamlessly across all networks and devices — from web, mobile and social to television, retail and street. PHHHOTO® and PHHHOTO PRO® were designed and developed by HYPERHYPER® from offices in New York, Los Angeles, Miami and Tokyo.

Logo - http://photos.prnewswire.com/prnh/20140723/129639

SOURCE HYPERHYPER