Shop with Purpose This 4th of July Weekend at Finish Line

Donate $1 or Footwear to Shoe Charity Soles4Souls at Finish Line Stores

Jun 30, 2010, 15:14 ET from Soles4Souls, Inc.

NASHVILLE, Tenn. and INDIANAPOLIS, June 30 /PRNewswire/ -- The Finish Line, Inc. and Soles4Souls invite customers to shop with a purpose during the 4th of July holiday weekend. Visitors to Finish Line are encouraged to donate $1 to Soles4Souls, the international shoe charity dedicated to providing shoes for people in need, when making their in-store purchases. Customers also can donate new and gently used footwear by dropping off shoes in the Soles4Souls collection bins located within any of Finish Line's 667 stores.

Soles4Souls also is proud to announce that Finish Line customers have already donated more than $200,000 in the first four weeks of our summer campaign, which ends on July 17th.  Finish Line is collecting monetary donations and shoes in an effort to assist Soles4Souls in providing 1 million pairs of shoes to victims of the Haitian earthquake. All funds collected (100 percent) will go directly to benefit Soles4Souls and its charitable efforts. During the past three years, Finish Line has collected more than 250,000 pairs of new or gently used shoes for Soles4Souls to distribute at home and abroad.

"Finish Line has taken on our cause as their own for the past 3 years, and we are extremely proud to partner with them once again to reach thousands of people who are suffering," said Wayne Elsey, Founder and CEO of Soles4Souls. "Their generosity directly benefits people who need our assistance, and we invite everyone to stop by a Finish Line location to become personally involved," he said.

About Finish Line

The Finish Line, Inc. is a premium athletic footwear store and one of the nation's largest mall-based specialty retailers, offering a large selection of performance and everyday sport footwear, apparel and accessories for men, women and kids. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select Market under the symbol FINL. The company operates 667 Finish Line stores in 47 states and offers online shopping at

About Soles4Souls

Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you.  We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 10 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages.

SOURCE Soles4Souls, Inc.