Launches New eCommerce Fundraising Program: Unique eCommerce Model Triples Nonprofits' Earning Power

Oct 28, 2010, 10:33 ET from

WARRENVILLE, Ill., Oct. 28 /PRNewswire/ --, a new ecommerce website that puts a fresh twist on online fundraising, is now live and open for business.  

The online store is stocked with thousands of brand name products in a wide range of consumer categories.  And while prices are lower than most other e-tailers, nonprofit partners will earn 3-4 times more commissions than they do through traditional affiliate marketing programs.  

This is big news for nonprofits.  In the post-recession, donations are down, demand for services is up, and the need for more powerful fundraising vehicles is urgent.

"We are excited to participate in the ShopAsYouGive fundraising program," says Jeff Nall, vice president/marketing communications at Council on Aging of West Florida, an independent 501(c) that has served seniors and their families since 1972.

"In today's economy, everyone is tightening their budget.  This means making some hard choices regarding philanthropy.  ShopAsYouGive offers great values on a variety of quality items and enables consumers to support their community and favorite charities at no out-of-the-pocket expense.  For a nonprofit organization faced with decreasing support and a growing senior population, ShopAsYouGive is definitely great news!"

"What a heaven sent program," adds Lynne Kennedy, Development Director at Open Door Clinic (ODC).

"It provides our donors with online shopping at great prices, plus an income stream for Open Door Clinic.  It beats every charitable online shopping program for quality and commitment to shoppers. It's such an easy way for non-profits to receive funds."

ShopAsYouGive was designed with heavy input from an advisory board composed of nonprofit professionals.  "Many of our most innovative features came from our nonprofit advisors," say managing partner Jack Schacht.

For example, each nonprofit gets its own branded "store," featuring its logo and mission statement.  Each can control its product selection, should any products be in conflict in their mission.  And each charity can even request an additional donation at checkout.  

In addition, socially responsible for-profit companies can utilize ShopAsYouGive to raise funds for their favorite charities—and create good will—simply by posting a link on their corporate website.  

All licensed 501(c) organizations are eligible to enroll.  There are no participation costs and no additional staffing is needed, so it is a win/win for nonprofits.