Releases Black Friday Special Report

Black Friday goes online - 23% jump in traffic over 2011

Nov 26, 2012, 08:30 ET from

DENVER, Nov. 26, 2012 /PRNewswire/ --, the largest coupon search engine that connects upwards of 12 million consumers each month to the best deals and cash back savings, today released its Black Friday 2012 Special Report. The report compares 2011 and 2012 user data and found a marked increase in online shopping and deal hunting this Black Friday.


Traditionally known for crowds and long lines, Black Friday continued the recent trend of more consumers opting to stay in and log on, rather than head to the malls and camp out. With sales this year inching ever earlier, the site also took a look at site traffic on Thanksgiving Day. With a 29% increase in visitors on Turkey Day, it looks like savings are the new seconds.

"Shoppers have been conditioned that the early bird gets the worm, especially when it comes to Black Friday sales," said Marc Braunstein, founder and CEO, "Our Black Friday report shows that consumers have gotten even smarter in 2012 – realizing that you can stay home, get the same (or better) deals, while getting an added bonus you can't get at the mall – cash back."

A snapshot of the data collected in the Black Friday 2012 Special Report can be found below.

Black Friday Traffic: 633,464 site visits (23% increase over Black Friday 2011)

Thanksgiving Traffic: 516,566 site visits (29% increase over Thanksgiving Day 2011)

Top State: New Hampshire 

In 2011, New England drove the most per capita traffic to, with New Hampshire, Maine, Rhode Island and Massachusetts all in the top five. 2012 followed suit – New Hampshire, Rhode Island and Maine stayed in the top five, joined by Michigan and Pennsylvania.  

Top Searched Brands

In 2011, shoppers were looking for Mattel, Dell, American Girl and Kindle. This year skewed towards technology – the top five most searched brands for 2012 were:

  1. Sony computers
  2. American Girl
  3. Leap Pad
  4. Kindle Fire
  5. iPad

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Founded in 1986 by husband-and-wife team Marc and Claudia Braunstein, is the web's largest provider of online coupons, Cash Back rewards and printable grocery and restaurant coupons. The only destination integrating the best discounts from coupons, deals and Cash Back, the site has evolved from its early roots as the 'Catalog of Catalogs'. Throughout this transformation, the company has kept the same goal – helping improve the shopping experience for millions of shoppers. As a true coupon powerhouse, aims to provide the most savings to consumers whether they're shopping at the grocery store or at their favorite online retailer. For more information visit

Media Contacts:
Miranda Coykendall or Sara Long
Schwartz MSL