Shopatron-Enabled Juvenile Brands Report Solid Same-Store Sales Growth in 2011

SAN LUIS OBISPO, Calif., Sept. 22, 2011 /PRNewswire/ -- Busy mom's and mothers-to-be clearly love the convenience of shopping online. For the first half of 2011, juvenile brands on the Shopatron order exchange reported 9% same store sales growth over the same period in 2010. And thanks to features like ship-to-store and in-store pickup, even international children's furniture brands like ALDI and Natart are seeing big increases in online sales through the Shopatron platform.

(Logo:  http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

The average cost of raising a child in the first year is around $11,000-$12,000, a good portion of which is spent on furniture, clothing and accessories. According to a recent study of 300 mothers by leading children's furniture manufacturer, Young America, half of mom's go online to buy new items for their baby. And manufacturers in the industry are responding to this trend, which is why Shopatron is continually adding to its list of brand partners in the juvenile, maternity and baby industries, including the recent launch of Oyako. There are currently over 30 juvenile brands using Shopatron, and about 500 retailers in the industry that partner with Shopatron for order fulfillment.

When it comes to shopping for baby, Shopatron offers a unique eCommerce platform for brands that is based on an understanding of the brand–retailer relationship, as well as the need for parents to touch, feel and explore the items they want to purchase. With Shopatron's retail-integrated eCommerce solution, brands like Bumbleride, Cybex and Sunshine Kids can sell direct to consumers online, and then pass those sales to their local retailers for fulfillment. Customers ordering online can choose to have their order shipped to them, or elect to pick the items up in their local shop. Either way, customers develop a relationship with their local retailer who they can rely on to answer questions or show them how to use their new purchase. This integration with retailers has even made it possible for furniture manufacturers to get into the eCommerce game.

Brands interested in learning more about Shopatron can arrange an appointment at the upcoming ABC Kids tradeshow in Louisville, KY on September 23-26, by contacting the company at: 1-866-625-5050.

For more information about Shopatron, visit ecommerce.shopatron.com.

About Shopatron

Founded in 2001, Shopatron is the only eCommerce solution in the world that can drive more online sales while, at the same time, increasing a company's sales through the retail channel. Working with over 1,000 brands and 18,000 retail partners across more than 35 industries, Shopatron offers an innovative and flexible approach to eCommerce that matches the unique needs of branded manufacturers and multi-channel retailers.

With Shopatron's eCommerce solution for brands, Coex Freedom, manufacturers sell on their website and send orders to their retail partners for fulfillment. This solution eliminates channel conflict, builds retailer relationships, grows distribution and increases overall sales for the brand. Shopatron's solution for multi-channel retailers, Coex Private, allows retailers to fulfill orders from all inventory centers, including both retail stores and distribution centers. Shopatron's distributed order management model also enables in-store pickup to drive foot traffic into brick-and-mortar locations for additional services and add-on sales.

Shopatron clients include top brands such as Louisville Slugger, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, American Tire Distributors and Sport Chalet. The company is headquartered in San Luis Obispo, Calif.

SOURCE Shopatron, Inc.