Shopatron Launches "Allied Commerce" Initiative

Comprehensive Re-Brand, Key Hires, and Market Expansion on the Heels of Recent $4MM Financing

Mar 13, 2013, 12:35 ET from Shopatron

SAN LUIS OBISPO, Calif., March 13, 2013 /PRNewswire/ -- Shopatron, the world's leading provider of cloud-based, eCommerce order management solutions, today launched its Allied Commerce initiative – the next wave of its broad market expansion on the heels of a $4 million venture debt financing it completed in December 2012. 


The initiative includes a comprehensive relaunch of the Shopatron brand around the Allied Commerce concept, which is based on branded manufacturers, multi-channel retailers, and local storefronts joining forces to delight online shoppers with more convenient and affordable fulfillment options. Additionally, the company announced the broad market availability of its Shopatron Retailer solution for multi-channel retailers, key new leadership within its sales organization, and anticipated customer growth targets.

The company's SaaS solutions, which allow branded manufacturers and multi-channel retailers to efficiently fulfill their online orders from local retail stores, create a powerful new eCommerce model that increases sales, speeds inventory turns, and delivers a superior consumer shopping experience across online and offline channels.

Founded in 2001, Shopatron has become the undisputed solution of choice for branded manufacturers seeking to expand both online and retail channel sales. Today, over 1,000 brands use the company's Shopatron Manufacturer product to drive eCommerce sales, while allowing over 20,000 Shopatron-enabled local retail stores to fulfill their orders via in-store pickup or ship-from-store fulfillment. In response to increasing customer demand for Shopatron Manufacturer, the company announced the addition of Justin Manning as Vice President of Manufacturer Sales and Accounts.

"With the increased adoption of cross-channel order management and local fulfillment models, we believe we will double our manufacturer client base to over 2,000 brands by year end 2014," said Ed Stevens, Shopatron CEO and Founder. "We are pleased to welcome Justin Manning to the team, as he is exactly the type of customer-driven operational sales leader we need to meet our aggressive goals in this sector."

In 2012, the company introduced Shopatron Retailer, an enhanced version of its platform optimized for the distributed eCommerce order management needs of multi-channel retailers. The solution allows these retailers to efficiently manage inventory across online and offline channels, providing online shoppers with more delivery options that drive them into local stores. Since the initial launch, several flagship clients have adopted the technology, including Cost Plus World Market, Sport Chalet, Intermix, and Modell's. Based on this success, the company today announced the addition of proven retail industry leader Ken Callahan as Senior Vice President of Retailer Sales and Accounts. Callahan most recently served as Group Vice President and COO for Retail at Red Prairie, Inc.

"As Amazon and others have moved toward local order fulfillment and same-day delivery, we have seen tremendous response from multi-channel retailers wanting to provide shoppers with convenient, cost-saving new options for receiving their online orders. As a result, we expect our Shopatron Retailer customer base to nearly triple in 2013," said Stevens. "Ken Callahan is a proven builder of world-class sales organizations focused on retail supply chain and order management solutions, making him the perfect choice to grow our Shopatron Retailer line of business as customer demand accelerates."

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About Shopatron
Shopatron is the world's leading provider of cloud-based, eCommerce order management solutions. Powered by our patent-pending Shopatron Order Exchange, Shopatron Retailer allows multi-channel retailers to seamlessly leverage the available inventory of every retail storefront and distribution center when fulfilling online orders. Unlike legacy order management software or custom-built solutions, Shopatron makes it easy and affordable to deploy advanced capabilities like in-store pickup, ship-from-store, inventory lookup, and vendor drop-ship within existing eCommerce initiatives. With Shopatron, online and offline channels join forces to increase sales, turn inventory, and deliver a superior purchase experience to online shoppers.

SOURCE Shopatron