Shopbop Announces Sephora Partnership

Presenting SEPHORA COLLECTION Color Play 5 in 1 first fashion edition

Dec 29, 2010, 07:00 ET from

MADISON, Wis., Dec. 29, 2010 /PRNewswire/ -- Women's web-based fashion retailer, the premier online shopping destination for the fashion-forward woman, debuts a SEPHORA COLLECTION Palette Color Play 5 in 1 limited-edition palette inspired by Shopbop's forthcoming "Faces of Fashion" editorial lookbook.

The set includes five distinct color palettes, each with ten eye shadows, two lip colors, and one blush in color stories that correspond to five iconic figures in fashion.

Perfect for busy girls on the go, the palette comes with a portable mirror compact.  Simply select one of the five different "looks" (palettes) and pop it into the portable compact.

  • Interchangeable color palettes include: A Nod to Mod (bright blues, greens, pink, purples)
  • Angelic Boudoir (nudes, sands, with a touch of bright blue and fuchsia)
  • Black is the New Black (black smoky eyes)
  • Boho Bombshell (dark blues, warm taupes, warm golds)
  • Classics Never Die (brown smoky eyes)

Retailing for $30 ($125 value) the Color Play 5 in 1 palette will be available December 26, 2010 on The "Faces of Fashion" lookbook will launch on on December 29, 2010.

Shopbop and Sephora will also co-sponsor a sweepstakes in conjunction with the launch of the palette. Beginning December 20, 2010 and ending February 2, 2011, the Faces of Fashion sweepstakes offers entrants the chance to win a year's supply of makeup from Sephora and a $2500 shopping spree at Shopbop.

"Fashion and beauty are inextricably connected, so it seemed fitting to bring them together in an editorial feature," says Shopbop Fashion Director Kate Ciepluch. "Our customer loves Sephora, so we're thrilled to partner with them on this project."

"Sephora is thrilled to partner with Shopbop on this limited edition palette," commented Catherine Gore, Director of Merchandising for SEPHORA COLLECTION. "What is an iconic fashion look without the coordinating beauty?  By partnering with Shopbop, it allows women to complete these statement fashion looks with the perfect accessory, a high quality, multi-purpose palette from SEPHORA COLLECTION."

About Shopbop

Based in Madison, WI, is a leading online shopping destination for fashion-forward women around the world. Carrying everything a woman needs for her wardrobe from black handbags and flat boots to wrap dresses and skinny jeans, Shopbop offers a comprehensive collection of designer apparel and accessories to suit every style and occasion. offers over three-hundred top designer labels including JNBY, 3.1 Phillip Lim, Herve Leger, Winter Kate, Alexander Wang, Vince, Current/Elliott, Juicy Couture, Halston Heritage, Ash Italia, Sam Edelman, Club Monaco and J Brand. is a subsidiary of (AMZN)

About Sephora Americas

Launched in the U.S. in 1998, Sephora Americas today operates more than 270 stores in the U.S. and Canada as well as the world's top beauty website, In 2010 Sephora expanded into Latin America where it operates the Brazilian beauty market leader, and plans to open retail stores in Mexico beginning in 2011.  Sephora is well known for its unique retail concept, which is rooted in its distinctive store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combination of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, as well as Sephora's own private label. In addition to its North and Latin American business and its initiative with JCPenney, which includes more than 230 Sephora inside JCPenney locations, Sephora today has more than 1,000 stores within 24 countries in Europe and 60 locations in China. Sephora was founded in France in 1969 and acquired in 1997 by Paris-based LVMH Moet Hennessy Louis Vuitton, the world's leading luxury products group.