Shopkins™ Small Mart Wins Girl Toy of the Year Award

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Feb 13, 2015, 10:47 ET

LOS ANGELES, Feb. 13, 2015 /PRNewswire/ -- Moose Toys, one of the fastest growing toy companies in the U.S., was recognized at the 15^th annual Toy Industry Association's Toy of the Year (TOTY) Awards ceremony. The Shopkins™ Small Mart by Moose Toys was awarded the "2015 Girl Toy of the Year" at the TOTY Awards ceremony, held in New York City on February 13, 2015. Sponsored by the Toy Industry Association (TIA), the annual awards program recognizes top toys that launched in the past year.

The Toy Industry Association announced that the Shopkins(TM) Small Mart, made by Moose Toys, is the 2015 Girl Toy of the Year. Shopkins became a collectible craze following its launch last year, selling over 65 million characters worldwide.

"We are honored to be awarded 'Girl Toy of the Year' for the Shopkins Small Mart," said Paul Solomon, Co-CEO of Moose Toys. "This award speaks to the loyal fans behind Shopkins who continuously inspire our team to create toys that encourage imaginative play. This also wouldn't have been possible without the support of our retail partners who have helped to grow the brand to its success today."

Shopkins made a huge splash following its summer launch last year, flying off shelves to sell 65 million products worldwide. The brand has also attracted a strong online fan base, garnering 13 million views on Shopkins webisodes and over 400 million views on Shopkins fan videos. Limited Edition characters, normally retailing from $2.99, are selling upwards of $1,500 each on eBay.

"The TOTY Award winners are chosen out of hundreds of submissions by a panel of toy experts, including members of the TIA, retailers and media, as well as families," said Ken Seiter, TIA vice president of marketing communications. "The toys selected are judged to be the most creative, unique, innovative, special toys of the year. We're thrilled to recognize the Shopkins Small Mart as this year's 'Girl Toy of the Year' as it inspires creativity and encourages imaginative play, which plays a crucial role in the development of children."

Shopkins fans can continue to grow their collections with more characters and additional playsets that all connect to each other to build a complete Shopkins world. New characters and playsets will be unveiled in the coming months as Shopkins gears up for its Season Three launch, to hit retail shelves this Fall.

About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong and the head office based in Melbourne, Australia. This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2014, Moose introduced several new product lines for boys and girls, including Shopkins™, the hottest girl's collectible line of grocery-themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. Moose has scored numerous coveted toy awards, including Shopkins Small Mart playset - a 2015 TOTY finalist by the Toy Industry Association; Beados Quick Dry Design Station - Walmart's 2014 Chosen by Kids Top 20 Toy List; and Mutant Mania Mutant Masher, Little Live Pets Bird Cage Love Birds Double Pack, and Little Live Pets My Butterfly House were all named on the Toys"R"Us® 2014 Holiday Hot Toy List. Visit www.moosetoys.com for more information.

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SOURCE Moose Toys