ShopperBridge and BeaconsInSpace announce partnership
Shopper Marketers can now leverage beacon signals at scale, in a way the consumer prefers
SAN FRANCISCO, Jan. 5, 2017 /PRNewswire/ -- ShopperBridge, a leading provider of in-store mobile advertising for Shopper Marketing teams, today announced a partnership with BeaconsInSpace, a location intelligence platform which aggregates beacon networks.
Although beacons are deployed in nearly every retail establishment in the United States, the potential advertising opportunity languished as no single network delivered the user-opt-in and scale necessary to provide effective reach. With BeaconsInSpace's aggregated approach and uniquely applied software, the ubiquitous nature of beacons can be leveraged to boost scale for ShopperBridge's mobile platform which engages shoppers in-store.
"We are thrilled to partner with BeaconsInSpace as they have so cleverly taken the existing beacon infrastructure and reimagined how it could be used in a significantly more scalable, effective way," said Beth Gregg, CEO of ShopperBridge. "Our customers' Shopper Marketing campaigns will benefit from greater potential reach and additional location verification."
"Partnering with ShopperBridge brings the BeaconsInSpace aggregated beacon platform and powerful location data to the Shopper Marketing industry. We look forward to demonstrating real sales lift for ShopperBridge advertisers," said Ben Smith, CEO of BeaconsInSpace.
About ShopperBridge
ShopperBridge provides in-store mobile advertising solutions built specifically to solve the challenges of Shopper Marketers like driving new product awareness, amplifying in-store promotions, and enhancing coupons. Shopper Bridge solutions are fully transparent and brand safe. Learn more at ShopperBridge.com
About BeaconsInSpace
BeaconsInSpace helps brands and advertisers leverage beacon signals for accurate in-store targeting and foot-traffic measurement. Learn more at BeaconsInSpace.com
SOURCE ShopperBridge
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