Shoppers Get Smart with Price Machine Launch

SAN MATEO, Calif., Aug. 8, 2013 /PRNewswire/ -- Just in time for the back-to-school shopping season, Price Machine (www.pricemachine.com), a new comparison shopping site launching today, will help shoppers make smarter purchasing decisions by providing them with unbiased insights into when and where to find the best deals online. Online product prices change with such frequency that no one can keep up – and all too often a shopper will make a purchase only to find out they could have bought it elsewhere for much cheaper. By arming shoppers with the tools they need, Price Machine helps consumers feel confident that they've gotten the best price for that backpack, laptop or printer this school season.

While customers can find dozens of comparison shopping sites online, Price Machine stands apart for a number of reasons: it's the only comparison shopping site that calculates a given product's fair price and shows the most important price information right up front, with no digging and nothing hidden. The site sorts product search results based on price savings and relevance unlike other top sites that focus on the merchant that pays the most. And Price Machine's Radar™ technology allows users to set a target price and receive notification when a product matches that price. And, the site offers tens of millions of products from thousands of merchants.

Built using advanced technology and 24/7 analysis of online consumer shopping data, Price Machine pulls back the curtain to provide the complete, neutral picture on price for tens of millions of products by identifying several dimensions of price that consumers can consider in their search for the perfect online deal.

Price Machine's dimensions of price include:

• Fair Price: Alerts shoppers to the maximum savings available and whether or not the purchase is a deal by taking into account price fluctuations and shopper behavior. If a listed product price is below the fair price, it means it's a good time to buy;
• Radar: If customers aren't satisfied with a current product price, they can use Price Machine's Radar tool, which notifies shoppers via email when an item they're looking for becomes available at their preferred price point – so shoppers don't miss a beat; 
• Price History: Users can get a complete understanding of price history and how any given price fluctuates over time;
• Unbiased results: Shoppers know they are getting the best results because product searches are sorted by price savings and relevance only – not by how much a particular merchant has paid to receive top billing;
• Vast product catalog: Price Machine features tens of millions of products from thousands of diverse merchants;
• Minute-by-minute updates: When merchants update their prices, the changes are reflected in minutes on Price Machine – so shoppers will always know they're getting the most up-to-date information.

"In a shopping environment cluttered with rapidly changing web prices, even savvy shoppers find it difficult to make smart purchasing decisions," said Jeff Katz, CEO of shopping comparison site network Wize Commerce. "The technology that powers Price Machine gathers a wealth of information about product price in a single place – and filters product results based solely on price and relevance – allowing consumers to make the most informed purchasing decision possible on the web today."

Price Machine connects shoppers to thousands of online retailers including Amazon, Walmart, Target and Sears, putting millions of products at consumers' fingertips.  Additionally, changes in product prices are reflected nearly instantaneously on Price Machine, ensuring that consumers have access to the most up-to-date information in one place.

"From lunchboxes to laptops, a new box of crayons to the season's trendiest clothes, most parents like me really want to give our kids what they need for a price we can afford," said Emmy award-winning tech lifestyle journalist and mom Jennifer Jolly. "Price Machine saves money by taking you to the lowest price online. It also saves time because you only have to visit one site now instead of ten to get truly great deals and unbiased results. That last part, well that saves a whole lot of sanity, too."

Price Machine is also available as a smartphone application on the Android mobile operating system which allows consumers to stay informed about price as they shop in brick and mortar stores. Wize Commerce plans to make the application available on the iOS operating system in the fall - in time for the holidays.

About Price Machine

Price Machine™ is a comparison shopping engine that provides consumers with a 360 degree view of a product's price, allowing them to make informed decisions about their purchase. With product listings from thousands of retailers, Price Machine has one of the largest selections of products and retailers on the web today and provides unbiased search results to consumers based on price and relevance – not advertising spend.  

The site is a property of Wize Commerce that owns and operates Nextag, guenstiger.de, and FanSnap as part of a global shopping network all of which utilize our integrated optimization and traffic acquisition technologies. Wize Commerce currently drives over $1.1 billion in worldwide sales through its online shopping network and partner sites. Wize Commerce is headquartered in San Mateo, CA, with offices in Chicago, Tokyo, Hamburg, and Gurgaon, India. 

For more information please visit: www.pricemachine.com

For more information on Wize Commerce please visit www.wizecommerce.com.

SOURCE Wize Commerce