Shoppers Plan to Celebrate Mother's Day on a Budget, According to a PriceGrabber® Survey

Flowers, gift cards and clothing rank as top gift selections

May 02, 2013, 08:02 ET from

LOS ANGELES, May 2, 2013 /PRNewswire/ -- Mother's Day is an important holiday to honor moms everywhere, and many shoppers are looking for the perfect way to spoil their mom on a budget this year. Leading online shopping site PriceGrabber® just released results of its 2013 Mother's Day Survey, revealing that 52 percent of consumers are planning to spend less than $100 on gifts this year. Twenty-three percent indicated they will spend $100 - $249, and 12 percent said they would splurge more than $250, while 13 percent do not have a budget in mind. Conducted from March 26 to April 18, 2013, the survey includes responses from 6,824 U.S. online shopping consumers.



Flowers remain top Mother's Day gift selection

When consumers were asked to select all of the types of gifts they plan to purchase for Mother's Day, 40 percent said flowers, 24 percent indicated gift cards, and another 24 percent selected clothing and accessories. Twenty-two percent plan to buy jewelry, and another 19 percent are opting for an experiential gift such as going to dinner, a vacation or a show. According to the survey, 15 percent plan to buy a tech-type gift for Mother's Day such as a computer, a tablet or a smartphone. When those planning to give a tech gift were asked to select the types of tech-related presents they expect to buy, 46 percent said a tablet, 27 percent selected a smartphone, 20 percent noted a computer, 13 percent chose a camera,  and 11 percent said an e-reader.

"Whether shoppers are planning to honor their mom with a bouquet of flowers, a night out, jewelry, or clothing, consumers are looking for deals on gifts early and on a budget this year," commented Rojeh Avanesian, senior vice president of sales and marketing at PriceGrabber. "In the 2-3 weeks prior to Mother's Day, PriceGrabber saw a 30% traffic increase in flowers, gifts, and jewelry.  As Mother's Day approaches, shoppers are also looking for deals on dresses, sandals, and handbags."

Most plan to purchase Mother's Day gifts online; free shipping entices shoppers

When consumers were asked how they plan to purchase their Mother's Day gifts this year, 54 percent said they will buy from online stores via their computers, while 38 percent plan to buy in brick-and-mortar stores. Eight percent of survey respondents plan to purchase gifts from an online store via their smartphone or tablet. When consumers were asked to select all of the retailer tactics that will entice them to buy a product or a service for Mother's Day, 55 percent said free shipping. The second most attractive retailer tactic was price cuts, with 44 percent of the vote, while 41 percent of consumers indicated coupons. Twenty-two percent of shoppers said they will not be influenced by retailer tactics.

Shoppers plan to buy gifts 1-2 weeks prior

The month of May will be a busy time for consumers purchasing Mother's Day gifts. According to the PriceGrabber survey, 29 percent of shoppers plan to purchase Mother's Day gifts one week prior, 28 percent said they will buy gifts two weeks prior, and 14 percent of respondents will leave gift-buying until the last minute, within 48 hours of the holiday. Fifteen percent of shoppers indicated that they will plan ahead, purchasing Mother's Day gifts one month prior, and 14 percent expect to buy gifts three weeks prior.

Visit to shop for Mother's Day gifts at any budget.



PriceGrabber is a leading online shopping site with more than 27 million unique shoppers monthly. At PriceGrabber, savvy shoppers can instantly find and compare over 80 million unique products and services across 27 categories with more than 11,000 merchants and sellers. Compare products side by side to find the right retailers at the best prices within popular categories, such as Digital Cameras, TVs, Electronics, Home Goods, Computers, Clothing, Beauty, and more. PriceGrabber provides shoppers with the right product from the right merchant at the best price anytime, anywhere. Visit us at