WARSAW, Poland, April 15, 2015 /PRNewswire/ -- Immersion, the leading European 3D Virtual Reality software developer, has built the first ever interactive, 3D Virtual Reality (VR) application for a Commercial Center worldwide. The VR application has been prepared for use with Oculus Rift Goggles.
The project is the Virtualization of the Posnania Shopping and Lifestyle Center, based in Poznan, Poland with over 100,000 square meters of space. Apsys, a leading French real estate developer is developing the project, the largest in Poland and Central Europe and has a value of 300 million Euro.
Posnania will be completed in the second half of 2016. Apsys are using the application to show investors, stakeholders and potential tenants the 'finished' project in as real a way as possible.
Oculus Rift powered by Immersion's software, allows the viewer to literally 'walk through' the planned shopping center. "Virtual reality is an excellent tool for supporting real business. Thanks to the level of detail, high quality animation and especially the ability to 'feel' the space, the developer is able to show the potential of the project to tenants, investors not too mention the city authorities and local community. This will enhance commercialization and the investment process," explains Piotr Baczynski, CEO of Immersion.
"Virtual Reality is a revolution for the shopping center environment, which is why we wanted to be the first to use it. For us it is an excellent tool for building long-term relationships with future and current retail tenants. It allows them to take an informed business decision," says Maciej Wroblewski, Vice President of Apsys Poland.
The Virtual Reality presentation prepared by Immersion allows the viewer to walk along the promenades of the center looking at shops and even entering them. It allows a 360-degree view creating a fully realistic feeling of being in the shopping center.
Immersion is the European pioneer in programming for VR solutions for business. It is specialized in real estate, retail and consumer marketing solutions for VR as well as in preparing utilities and tools to best use the Oculus Rift.
To learn more about Immersion go to: http://www.immersion.re/en
Contact: Matthew Tebeau, +48 668 255 466, +1 314 485 4941
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