Shopping From Mobile Device More Popular Than PC
35% choose Mobile as No.1 digital shopping tool in US
Apr 27, 2011, 09:00 ET
SAN MATEO, Calif., April 27, 2011 /PRNewswire/ -- Today, InMobi, the world's largest independent mobile ad network, revealed that shoppers prefer browsing and buying goods and services from their mobile over their PC. The study*, conducted among consumers using the mobile Internet, found that half of shoppers still prefer hitting the stores (49%) but over a third are now comfortable with shopping from their pocket (35%) and only 16% prefer shopping from their PC or laptop, highlighting the clear shift to 'shopping on the move.'
Results from the study support data showing the mobile shopping market doubled in revenue from $1.2bn** in 2009 to a staggering $2.4bn** in 2010 in the US alone. InMobi predicts growth to skyrocket over the coming year to an estimated $9bn**.
Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, commented, "Mobile shopping is already commonplace with one in four Americans influenced by or purchasing goods from their mobile devices. It's an exciting time for the consumer, retailer, and manufacturer as mobile shopping solutions will become more intelligent and compelling to use. The clear consumer acceptance has opened huge opportunities in the world of mobile advertising. "
Most popular purchases from mobile devices in the US:
Product |
% Buying |
|
Mobile Content/Games |
42% |
|
Consumer Electronics |
19% |
|
Apparel |
15% |
|
Entertainment Tickets |
13% |
|
Travel |
12% |
|
Other |
4% |
|
A sizeable 74 million US citizens – almost one in four – of the total 310 million consumers currently shop on their mobile phone. InMobi uncovered similar trends in the UK and predicts that take-up of shopping on mobile will be consistent in both markets.
Full results of the study, conducted in 14 countries among 15,000 consumers, will be released in a global research roadshow to leading agencies, brands, analysts, and journalists. For further information, please visit www.inmobi.com
*InMobi research based on approximately 2,500 mobile phone users.
**InMobi prediction for 2011 based on company insight and past ABI Research for 2009 and 2010: http://www.mobilecommercedaily.com/2010/02/17/mobile-shopping-in-us-will-grow-to-24-billion-this-year-abi-research
About the Study
The study, entitled "A Global Consumer Perspective on Mobile Shopping", was conducted among 15,000 consumers in 14 countries in North America, Europe, Africa, and Asia during February and March 2011. Consumers participated in the study directly through their mobile devices offering the mobile ecosystem a point of view on mobile shopping among mobile Internet users. Detailed results from the 12 question, 4 minute survey, will be provided in a series of research roadshows with influential agency, brand, analyst, and press participating in New York City, San Francisco, London, Singapore, Sydney, Paris, Milan, Berlin, Nairobi, Johannesberg, Dehli, and Mumbai. Interested parties should contact InMobi for more details at [email protected]
About InMobi
InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 220 million consumers, in over 125 countries, through more than 31.9 billion mobile ad impressions monthly. InMobi was recently selected as the 2010 AlwaysOn Global 250 Company to Watch in Silicon Valley.
InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, and Singapore.
To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/
CONTACT:
Dan Gamble, +1-415-598-8902, [email protected], for InMobi US
SOURCE InMobi