ShopSocially Launches 100% Friend Powered Shopping Request and Recommendation Service

Trusted Network of Friends Can Have the Biggest Impact on What you Buy

May 18, 2010, 09:00 ET from ShopSocially

SUNNYVALE, Calif., May 18 /PRNewswire/ -- Today, shopping became a lot more connected to your circle of trust. ShopSocially ( is launching a first-of-a-kind shopping service that enables people to "give and get" trusted shopping advice from their friends in a fun and informal way – just as they do currently in hallway conversations. Users can connect with their friends to share their purchases and exchange shopping ideas, and discover things of interest recently purchased by friends, or ask them for recommendations on products, with a "shout out". By building a network of "shopping friends", people can choose who influences them most in making product purchase decisions.

ShopSocially puts the fun back in shopping for users experiencing "review fatigue" caused by wading through 100s of anonymous reviews. The service has seen significant user engagement with visitors averaging more than 8 minutes per visit and posts averaging over three responses from users during its private beta period. It provides users with complete privacy controls for sharing only what they want and with whom they want.

"Shopping has always been social – we regularly seek friends' advice on what to buy. ShopSocially makes it easy to tap into your friends' collective shopping wisdom, and takes it to another level by enabling people to create their own social shopping network where they can discover other shoppers with similar interests and tastes," said Jai Rawat, CEO and Co-Founder of ShopSocially.

The service is built around a simple premise: Before we buy something, we often ask our friends for recommendations and advice. Similarly, after we buy something, we tend to share our purchases with our friends to hear their comments. By creating an environment that's all about shopping, ShopSocially enables users to discover other shoppers with similar interests and tastes.

About ShopSocially

ShopSocially is world's most trusted shopping recommendation service that lives within your network of friends. Built on patented technology, ShopSocially makes it easy and fun for friends to give and get shopping advice. Users can build their own trusted social network for shopping and share their questions and expertise. Founded in November, 2009 by successful serial entrepreneurs Jai Rawat and Samir Palnitkar, ShopSocially is a privately held company in Sunnyvale, CA. For more information, please visit

SOURCE ShopSocially