ShopVintageWheels.com Launches on KalioCommerce™, Building Online Sales for Auto Parts Retailer

CUPERTINO, Calif. and COVINGTON, Ky, May 16, 2011 /PRNewswire/ -- Leading ecommerce software firm Kalio Inc. (www.kalioinc.com) today announced that Kalio client CJ Automotive Group has built and launched an online retail site for their new Shop Vintage Wheels brand (www.shopvintagewheels.com) using Kalio's on-demand KalioCommerce™ ecommerce application. The ShopVintageWheels.com staff did most of the hands-on development work, signifying the ease with which a Kalio client can add new branded online retail sites, take control over their online channel, and reduce site launch and maintenance costs.

The new site is based upon the successful CJ Pony Parts (www.cjponyparts.com) site which also runs on the KalioCommerce SaaS software. Both sites share the same rich integration with back-end systems, including product catalog management, site administration, inventory, and in-house order fulfillment. Reusing these existing integrations significantly reduced development and testing time, cutting expenses and accelerating the launch schedule. Kalio provided the technology and was an active consultant and best practices advisor.

The ShopVintageWheels.com site sells specialized aftermarket wheels for classic cars, and was conceived by the CJ Automotive Group as a strategic means of growing the business.

"This project proved that we can leverage existing assets, integrations, and Kalio tools to get a new branded site up and running in a very short time," said Rich Boone, Director of Sales and Marketing for CJ Automotive Group. "Targeting new markets is a key strategy in the company's growth in the next few years. We were impressed with how quickly this site started generating new business even though we have not been actively promoting it."

In addition to being the driving force behind the site's initial development, the ShopVintageWheels.com team has full control over all everyday business functions including promotions, product catalog, graphic look and feel, online merchandising, and many other features. Boone specifically praised the product data import/export tool, which imported their large product database into the site extremely quickly and with minimal effort using an Excel spreadsheet.

Kalio provides regular monthly software updates and new features available on demand, so ShopVintageWheels.com can incorporate the functionality they need as they need it. The ability for online retailers to manage their own web presence without needing the full-time participation of their technology provider is a key element in building their own autonomy, responding to market conditions, and reducing costs.

The site also incorporates KalioMail™ for email management and KalioMobile™ for the mobile commerce version of the site.

"This project shows we have succeeded in giving online retailers the independence they need to manage their sites as part of their everyday business," said Kalio CEO Larry Kavanagh. "Our on-demand software makes online retailers more self-sufficient, which is vital to their ability to engage customers and sell effectively. After all, it is their store and they should be able to make it do what they want rather than pay us to implement every change. I congratulate ShopVintageWheels.com on a job well done."

About Kalio, Inc.

Kalio develops and delivers its integrated on-demand ecommerce application suite to online retailers across the nation. We partner with our clients to produce sales growth 50% above industry average. KalioCommerce™, KalioMobile™, and KalioMail™ comprise our core technology offering, all of which are built on our firsthand direct marketing, retail, and mail order catalog expertise. Founded in 1999 as D.M.insite, the company changed its name to Kalio, Inc. in February 2011. Kalio has offices in Cupertino, CA and in Covington, KY, in the Greater Cincinnati area. To learn more, visit www.KalioInc.com or call 859.261.8700.

About ShopVintageWheels.com

ShopVintageWheels.com offers factory style wheels and wheel accessories for a wide variety of classic muscle cars and hot-rods. All products offered are quality made reproductions that will fit and look just like the originals. With features including a trusted and secure checkout process, easy to navigate menus, helpful product information and thousands of pictures, ShopVintageWheels.com is the clear choice when shopping for your next set of classic wheels. For more information, please visit www.shopvintagewheels.com.

For more information

Brad Curtis
(415) 306-2110
[email protected]

SOURCE Kalio, Inc.